The outdoor billboard industry offers the chance to earn a substantial monthly income as well as build huge capital on a billboard pool. Four of the Forbes 400 made the list from earnings in the billboard industry, including one billionaire: John Kluge. Even Ted Turner made his first fortune from it in the outdoor billboard industry. But how can the average person break into the billboard industry with little to no capital? Fortunately, there are several ways.

Flipping Billboard Leases

The real way to get into the “zero down” industry is to get land leases and permits to build billboards, and then sell them to other billboard companies. This has been standard industry practice for decades. A decent billboard land lease and permit will bring in between $15,000 and $30,000, with a lesser location worth around $5,000 and a fantastic location bringing in $100,000 or more.

There is only about $100 worth of tools needed to change billboard leases. The big investment is your time to learn how to do it. Courses are available online that can teach you the techniques and strategies needed to locate and negotiate advertising land leases.

Purchase of abandoned billboard structures

Many old wooden billboards lie abandoned along major highways and byways, mostly in areas outside of major cities. These signs were often built for certain restaurants or other chains that no longer exist, such as many Stuckey franchises. Although these signs are often not used, the permits are still in full force and effect. Many times, you can sign a new land lease with the property owner and purchase the abandoned structure from its former owner. In most cases, the sign needs few significant repairs to return to service. You can often buy these sign structures for $1,000 or so, and the profits are huge.

Construction of new wooden billboard structures.

There are opportunities in many markets to build old-fashioned wooden billboards on highways and main roads. These signs are inexpensive to build (between $4,000 and $8,000 total cost) and rent for about $2,000 per year per side. After expenses, they make about $3,000 a year. This is a return level of around 50% per year or more. While this may not seem significant right away, if you have twenty or thirty posters, earning $60,000 to $90,000 per year, it sure is. Keep in mind that these types of signs are rented annually, so you will only have to be involved in running the sign once a year.

Conclution

There are several different options for getting into the outdoor billboard business with little to no capital. The industry is not just steel and expensive monopoly structures. There are attack strategies to suit all budgets and the opportunities are limitless. Shouldn’t you check your options?