Despite the growing popularity of professional home staging services in most places today, you may still meet some real estate agents and brokers who just don’t like using staging for their listings. Within the home sales industry itself, you will find certain real estate agents who are skeptical about the staging process and how it helps a property sell faster, or those who are adamant about their own marketing techniques and are not open to trying any new system. like staging.

The hesitation of some real estate agents to use the services of staging professionals can sometimes be due to less than positive experiences they have previously had with other companies or staging specialists. There are home stagers who exaggerate the properties, doing too much with the space and end up distracting from the real emphasis or purpose of the technique altogether. Staging clichés are easy to spot and always come across as bland or fake, and prospective home buyers can end up assuming something about the true nature of the property is hidden if too many staging techniques are used in a property.

However, the entire staging industry should not be reviewed based on the mistakes of some of its practitioners. Looking at the big picture, home staging remains a very effective tool for increasing the marketability of a home for sale and achieving a speedy sales process. The shorter average time that prepared properties end up selling compared to the longer average time for unprepared homes is proof positive that this method works, and it will work if used correctly.

Some real estate agents are hesitant to pitch the idea of ​​home staging to their clients because of the perceived cost. Since many homeowners strive to be more conservative with their spending and want to keep costs down, phased upgrades are often seen as unnecessary or even too expensive. However, the average investment in home staging is not a burdensome amount at all, especially if the home seller is willing to put in some time and sweat capital to get their property ready for the market.

In fact, home staging that is carefully planned and executed correctly can increase the value of a home’s listing and speed up the time it remains on the market. That in itself is a good return on investment, as the homeowner can avoid losing money as the house sits on the market longer and loses its value. A well-presented and well-staged house can be well priced and is easily marketable.