For the past decade, both small and large companies have depended on the internet when it comes to advertising and marketing, and obviously Google is in the lead. So when Google announces its new products and introduces new brands for its ad products, we are all ears.

Google Ads, Google Marketing Platform and Google Ad Manager are the new Google brands that incorporate some pillars for the benefit of millions of advertisers.

From the beginning of June to July, Google will introduce simpler brands and solutions to advertisers. So if you plan to advertise on Google, read this article first and get your bearings on the changes that are happening in Google’s advertising products.

Now it’s Google Ads

Google AdWords debuted in 2000 and served as a platform to serve text ads on the Google search engine. Eighteen years later, AdWords evolved from a text platform to a platform that supports different ad formats such as videos, apps, shopping, and more.

Now, its evolution has reached the point of renaming Google AdWords to Google Ads in order to simplify its complex product line.

With Google Ads, marketers can buy ads on all Google properties, as well as on partner websites. So if you are a marketer, you can now easily reach people who find answers on search engines, YouTube, Google Maps, and more.

There is hardly any difference between Google AdWords and Google Ads, but the good news is that the platform is more streamlined and becoming an automated interface.

But that is not all.

Google has announced the launch of its new advertising product created exclusively for small businesses.

Smart campaign is a new type of campaign in Google Ads that brings machine learning technology (that’s AI right there) that creates ads. This allows advertisers to identify the actions they are prioritizing, for example phone calls, store visits or purchases. This will help small businesses to focus first on bringing their business to stability without wasting too much effort on online ad campaigns.

Google Marketing Platform

The following products may not be familiar to small businesses, but if you are an advertiser for large international companies, then take a look here.

With the explosion of channels, data, and formats, consumers are now highly focused on how they are advertised or identified as a target market.

Do you remember the privacy scandal that happened a few months ago? That’s how it is. People are now aware that some of their private data is used for advertising purposes.

This is why Google created another tool that puts privacy as the top priority.

They introduced the Google Marketing Platform, a collaboration of the DoubleClick advertiser products and the Google Analytics 360 Suite.

Marketers can do all their tasks in one place. Now they can evaluate their customers ‘experience, measure their optimized digital campaigns and other tasks in one place without compromising their customers’ private data.

On Google Marketing Platform, Google also introduces new products called Display and Video 360. These products bring together the functions of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. This means that all departments can now collaborate in real time and run ad campaigns in one place.

Google Ads Manager

Automation continues to move towards ad management on Google. Google Ad Manager is a comprehensive ad platform that will help you maximize your earnings on booking, private markets, and open auction.

Google Ad Manager also offers a single platform to serve, measure and optimize ads, regardless of where your audience is interacting. This includes TV, mobile apps, and other platforms like YouTube or Google Maps.

Ad Manager also helps you select who can access your inventory and other programmatic demand.

Technology is changing, and sometimes it’s too fast that we need to take a step back, look at the big picture, and start creating a way to simplify everything. Google is doing a great job at that.

Advertising on Google is so much easier now, and the fact that they focus more on the well-being and privacy of consumers is a huge plus.