There are a number of characteristics that affect video production and can collectively form a model for successful corporate video production and positive results. Corporate videos are made with the goal of achieving business goals. Business marketing strategists are generally in agreement with your overall goal of promoting the brand and ensuring increased traffic and in accordance with the results of online transactions. How to achieve this in a video production requires a clear strategy to implement a planned approach that incorporates a combination of creativity, quality content, and technical expertise. To promote your brand to an increasingly sophisticated video audience, you must do your best to surprise them with an engaging balance of visual, audio, and informed content. Certain features contribute to the success of your video and you should know about them. We will discuss what it takes to achieve successful corporate video production through a question and answer exercise.

What are the main criteria for a good video production team?

It has to be experience. The main players consisting of: director, editor and cinematographer form the core of any video team; additional technical staff can be deployed or hired if you decide to outsource video production. One tip is to make sure that the cost of your project initially includes all possible expenses; In the end, you only get what you pay for. Don’t skimp on your video budget or you could bite it again. Employ a professional team and you will get the results you expect and expect.

What is the main characteristic of a successful video production?

Creativity ranks high as a necessary ingredient in an effective corporate video. The viewer must be captivated by the visual, sound and informational content and the creative aspect requires research and planning. This is where the blueprint, mentioned in my introduction, is essential to ensure an orderly progression within a creative framework. Storyboarding and script production within an overall concept will provide a unified cohesive production. If the expertise required to implement these features is not available in-house, you may need to enlist professional help.

Is it possible to produce an acceptable video production standard in-house?

It totally depends on the level of expertise available within your company. When watching a lot of corporate videos, it is obvious that most of them are outsourced to professional people. The proposal can be daunting if you know the standards that video audiences expect. When in doubt, create a budget to outsource to a professional video production company to produce your corporate video.

What is the best place to record your video?

Location is an important factor in any video recording, and while you may think that your own facility is the best location, professionals can give you good reason to record footage in a variety of locations depending on how they advise you to better promote your brand: products and / or services. This can be an expensive feature of your project, as studies can be expensive to hire and there is an expense of time and labor.

How big will the video equipment you need?

That completely depends on your expectations and budget. At a minimum, you will need production assistants, lighting and sound technicians, a camera operator or operators, and possibly a makeup department. It can be as big and grand as you want it to be, but big can mean very expensive, so you limit costs to match your realistic requirements.

What kind of equipment do you need?

In short, a good quality video camera. You can use modern smartphones, but they are not designed to provide a professional quality picture with sound, and the camera’s condenser microphone is not flexible, so you must use external microphones connected to the device; It is not a very professional approach where the sound can rotate. below standard. Sound quality is just as important as sharp images, so don’t go for the cheapest system or make changes that will invariably ruin your video production. Of course, if you have designs for a large production, you will probably need additional equipment, such as camera equipment such as a dolly, boom or boom microphone crane, special sound and lighting equipment. This will be an additional expense, so you will need to balance the expense with your expectations.

What does post-production entail?

Everything that transforms your video footage into a professionally finished video production, fit for purpose and ready to present to your audience. The technology includes video editing, image enhancement techniques such as titles, motion graphics, sound mixing, and color adjustments. It also has the technicalities of rendering, as well as encoding and connectivity issues.

Could there be other hidden costs?

There are a number of other items that, if incorporated, could add considerable additional expense to your video production budget, such as: professional voice-overs, set designs, costumes, and extensive makeup. You might also have to pay for special licenses, green screen, animation if necessary, or musical score. The more complete the extras, the more expensive the video production will be.

How do you ensure that your corporate video is viewed by as wide an audience as possible?

Video optimization is important for search and distribution to as many channels as possible to promote viral viewing. Marketing your video is just as important as production, as without a clear distribution strategy you will remain relatively invisible and you won’t get as much for your money, which would encourage wide distribution.