If you took an audio interview with an expert, you’re on your way to having a business that can make you money.

Some people get caught up in the idea that an interview is just that: an interview. Do not do that. What I want to encourage you to do is view the interview as an information product.

Obviously, that information product has a value for the information it provides. But it also has a perceived value for the way the information is delivered.

For example, the ability to listen to an online interview has inherent value. But it’s not nearly as valuable as the ability to download the interview and take it with you on the road, in the garden, or when you’re “hitting the pavement” getting in shape.

The reason why the second option is more valuable? choice. People like the choice and are willing to pay more for it.

Taking this process further, another way to increase value would be to provide an interview transcript. That way, people who like to read could also access your stuff.

If you follow this model, you have the basics for a subscription program on your website. For example, to capture a potential customer’s email address, you can make a sample of the interview available. Once you’ve worked up an appetite, you could offer that customer the ability to download the interview so they can take it on the road. They could pay a monthly fee for this service. To further increase the value and charge a premium on the monthly fee, you could offer to provide the transcript.

And so. Clever. By using an audio product, you have created a viable business system that is a win for you and a win for the customer.