If you’re a seasoned digital marketer, you may want to stay on top of digital marketing trends. This is important for professionals who want to continue improving their skills. Every year there are many changes in the world of digital marketing. Therefore, you must have a solid understanding of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.

1. Chatbots

This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.

As a business owner, you can use this feature to interact with your customers and consumers. Since multiple visitors can visit your website simultaneously, you can benefit from this technology as you can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 at no cost.

2. YouTube Shorts

Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that is around 15 seconds long.

This type of short form video is increasing in popularity by the day. This feature is an ideal option if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.

3. Voice Search Optimization

According to a research study, around half of today’s teens use voice search on a daily basis. This can give you a pretty good idea of ​​the popularity of voice search in the future.

Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online purchases will be through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.

4. AI in marketing

According to the news, Artificial Intelligence will control various aspects of your life in the future. Therefore, we can say that great changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries across many apps and websites.

In fact, most of the content on social media platforms is categorized based on AI to ensure users stay engaged. So it’s a great idea to make artificial intelligence part of your tools.

In a nutshell, these are some of the latest digital trends that you should be aware of if you don’t know these media or you may not be able to compete with your competitors. Therefore, we suggest that you consider this article and upgrade your skills accordingly.