One of the most direct methods companies use to get in front of their customers is to exhibit at trade shows. Trade shows are extremely valuable to both exhibitors and attendees. Home improvement trade shows are conventions where various companies come together to showcase their best products and services related to home design, decorating, improvement, and remodeling.

If you are a homeowner who is remodeling your home, attending a home remodeling fair can provide you with essential information about what products are available and trending, as well as which company can best meet your needs. This is a great way to access the most up-to-date and innovative home remodeling products and services.

Show attendees say that one of the biggest benefits of participating in a trade show is shortening the buying process from weeks to a single day. According to a survey conducted by Skyline Exhibits and EXPO Magazine, “trade shows and conferences are an important part of the sourcing and product buying process,” said 88% of people surveyed, while 91% said “the Trade shows are essential for comparing products and meeting vendors in person. Surveys also show time and time again that prospects and customers attend trade shows with the intention of learning and gathering information.

Trade shows can also give you greater confidence in your purchase. You will have the opportunity to see and compare the products first hand. This is a great way to try them out before making your final decision. Even just seeing something in person can change your mind. For example, you may have your heart set on a beautiful marble floor, but when viewed in bright light, learn about the qualities of natural stone; like soaking up liquids and leaving permanent stains, it just doesn’t feel as appealing as you thought. It is better to make such discoveries at the fair than after you have installed it in your home!

HOW TO PREPARE FOR A HOME REMODELING SHOW

Know what you need or are looking for: do your homework before the show and look at the exhibitor list and floor plan. Depending on what you’re looking for, you should be able to prioritize a list of vendors or products that you want to make sure you see. This approach should help and guide you as there will be a lot to take in, but it should also be flexible. You may come across a new feature or product that you weren’t aware of before and that may be just the solution you need.

Have a list of questions: if you are looking for a particular product or solution. Make sure you know what to ask to compare the best options.

Bring business cards: make sure you take a good amount, as anyone you meet will likely ask for your information. You’ll also be getting a lot of business cards, so try to plan a way to keep them organized.

Expect introductions: It’s always a good idea to attend at least two presentations, especially from a company selling a product you’re interested in. You will have the opportunity to gather more detailed information and ask questions about the product once you arrive at your booth.

Take note: You’ll be getting a lot of information from many different sources, so it’s a good idea to take notes or order literature, such as brochures and/or catalogs, to help you better remember when you return home or office.