Used effectively, social media marketing can positively influence your brand and image online. Social networks are flexible, dynamic and move quickly. Making effective use of social networking sites like Twitter can keep you in touch with your customers and build your reputation as an accessible and interactive brand.

Staying consistent, tweeting relevant and interesting messages, and using apps and tools that add depth to your Twitter feed help you build a personality within Twitter. There are several methods you can use to build a more “touchable” brand online using social media.

1.Add visual effects

Adding an image adds another dimension to microblogging. In a long list of tweets, a photo can make your message jump off the page or the feed. You can also use photo sharing apps like PicPlz or Instagram to edit photos in interesting ways, get your followers’ attention and increase your click-through rate.

2. Rent, Rent, Rent

You can use Twitter to physically connect with colleagues, customers, and clients by tweeting about employee or personal attendance at industry-related events or venues.

Check-ins at popular locations, adding information, and integrating several different social media sites show how adept you are at handling social media marketing. Add Foursquare or Yelp locations to bring a level of humanity and physicality to your Twitter stream.

3. Add a little personality

Storytelling has always been a powerful tool in business. Entrepreneurs are passionate people, and small business owners who share their stories tend to build an unexpected following that connects with the experience.

Share the lessons you’ve learned along the way. Talk about interesting clients or people who have been influential. Social media isn’t just about marketing your business, it’s about having a conversation. That conversation should include topics other than you or your company without straying from your industry or niche.

Tweeting with a personal touch does not mean that you give away information about your private life. You can tweet about personal stories, group events, and special occasions without losing the balance between a business brand and an individual social connection.

The goal of any marketing campaign is to deliver information about your product or service that introduces, invites, and retains a customer. Social media marketing requires skillful planning so your Twitter followers have a sense of who you are on Twitter, how you use the stream, and what they can expect by following you. This online personality will help followers identify ways and opportunities to retweet and share your feed. If you’re not afraid to engage your followers, share a bit of personality, and include other Twitterers, you can create a community within the Twitterverse that connects your offline and online marketing channels.