The good old days of network marketing prospecting was all about telling your friends, family, and people you know that you’ve started a business. Then you invite them to a house party, most likely one you’re hosting, to demonstrate the products and tell them about the business opportunity.

The time has changed. Old-school marketing doesn’t work anymore, at least in the long run. There are too many companies to choose from. We are no longer in the days of Tupperware when women were primarily housewives and product options were limited.

Today, there are a plethora of product options as well as business opportunities to choose from. Heck, there’s a new ground floor release opportunity every month. And I’m not kidding either.

If you are a network marketer looking to improve your business, there are two principles you must master. Almost all successful entrepreneurs will tell you that the key to your network marketing success is mindset and marketing.

#1 Keep up with the trend. Pay attention to what is happening in your industry. What is changing? Network marketing is an established industry and has been around for several decades. The business model was based on direct sales to consumers through house parties.

With the rise of the Internet, the trend has shifted the market towards online and social media, where many potential prospects are found.

As a marketer, keep the trend in mind so you can stay ahead by learning new and updated skills that match the current trend.

#2 Collaborate with your colleagues. Do you network with other network marketers that you can collaborate with? If there is a market need for your company’s products or services, consider partnering with another network marketer and promoting each other’s business.

For example, if you sell jewelry and your friend sells clothing but not jewelry, it’s a potential win-win business. Don’t be afraid to suggest the idea. You’ll never know if it might work unless you try it. Marketing is all about testing and trying new things.

#3 Do what works but try new things. Marketing doesn’t have to be complicated. Keep doing what has been working for you. If a marketing strategy is delivering results and making money, why abandon it? But complacency is a curse for all entrepreneurs.

The key is not to get so attached to the tried and true that you’re not willing to try and try new marketing strategies. Do what works, but never be afraid to try new things.