Newsletters, postcards, brochures, flyers, business cards; There are many types of effective direct mail. In this article we are going to discuss instant package shipments, one of the cheapest but most effective used in direct mail marketing. This is plain mail without envelopes that has to be torn at the perforated edges on both sides to be readable. They are not as colorful or great as postcards, nor do they include a lot of information and attachments like a newsletter. However, they are popular and widely used for a wide range of applications.

Advantages of Snap Pack mailers

Before learning more about the processes and materials used in instant packet printing, let’s briefly understand why all companies prefer this simple email.

• Inexpensive – The first and foremost reason to use these banners is that they are very inexpensive to print and send to customers. It’s just a sheet of paper glued on both ends, it doesn’t require color printing, and it doesn’t require an envelope either.

• High open rate: Although simple in design and form, this form of mail instantly generates a sense of curiosity among potential customers. He asks them to break the ends and see what is written inside. Therefore, they have the highest open rates and naturally also the highest conversion rates.

• Send bulk mail: Because they are cheap and have a high open rate, they can be used to send bulk emails such as pay stubs, bank statements, credit offers, and invoices.

Snap Pack Printing: Specifications

The rules mentioned below must be followed during instant pack printing to create effective mail pieces at cheaper prices.

• Paper: Standard letter size 28 LB white paper (8.5 x 11) is used to print these banners. It is up to the customer to decide if both sides should be left printable or if one side of the sheet should have a lock.

• Space – If standard letter size paper (8.5 x 11) is used for instant packet printing, it should be understood that the available print space is 7.5 x 10.5 inches. This is because a certain amount of space must be reserved on the paper for each piece of mail to peel off the edges when the customer needs to read it.

• Template: The content template should be designed to fit within the available print space and the content does not peel off the edges. During instant packet printing, one must realize that it is possible to have information printed on both sides of the paper and if any graphics are to be printed it must be at least 300 dpi.

• Fold Options – The last stage of instant pack printing is the way the printed paper is folded, punched and glued along the edges. There are three folding options, namely C-fold, Z-fold and half fold.