Keyword research is the central component of internet marketing. The amount of traffic a website attracts largely depends on the type of keywords and the way they have been used. When it comes to making content easily accessible to target visitors through various search engines, keywords are king.

Using the right keyword and using it in the right way is critical to the success of any website. There are two things you need to have to successfully research keywords: the right tools and the right mindset. You must think like your target audience thinks. Only then can you achieve your goal.

Backdoor keywords are the key to reaching your target audience
When you start doing your keyword research, you will find that most of the common keywords associated with your chosen niche have very high search volume with an equally high competition rate. For example, if you’re running a website about yoga, you can’t just focus on the keyword ‘yoga’ and other common keywords like that.

If you want to reach the top ten search results on a specific search engine, we recommend that you focus on keywords that have a low competition rate but decent search volume. In the case of Google, a decent search volume refers to at least 10,000 searches. This way, you will be able to get quite a high page rank for your website in a very short period of time.

The idea behind long-tail keywords

Some people, especially beginners, tend to have a strange dislike for long-tail keywords. However, these are the same keywords that can really get your website into the top ten by engaging your target audience.

The goal of keyword research is not to attract just any visitor to your website. Driving targeted traffic is the gateway to success. Always remember that each keyword can represent a different audience. For example, just using the word “yoga” will attract regular visitors looking for information on that topic. However, when you use the keyword “yoga mat”, you will only attract those visitors who are looking for information on yoga mats. But what if you’re running a website that’s all about accessories that help clean a yoga mat? You’ll need to use a long-tail keyword, like “yoga mat cleaner.” This way, you will be able to attract the targeted visitors to your website.

Most importantly, you need to use the right keyword research tool. It’s not a bad idea to use a combination of different keyword tools. You will get more effective results that way.