It’s no mystery that one day, no matter how bright and powerful they are, and no matter how much money they raise now, their control ad will flop.

It’s just a matter of time.

Sooner or later, another copywriter will beat you to it, or if you write ads for your own business, your response will start to wane or even die outright.

And while there’s not much you can do about this cycle, there are a few things you can do to take the “sting” out of it and keep it alive longer.

One of those things is to rewrite it from scratch. This obviously takes time and energy, and can really be a pain.

So before you rewrite your ad, I urge you to do something much easier and faster: add content and value.

This is what I mean:

Depending on what you’re selling and who you’re selling to, chances are your ad is getting turned off because there’s competition making more or less the same promises as you.

When that happens, the power of your ad is diluted and it becomes just another “me too” ad that people will ignore unless you somehow make it different.

And that’s why, as soon as you see your hold losing steam, the first thing you should do is simply add more value to your offer and perhaps widen the claim or benefit (to make it bigger and better than your offer). competitor).

Just do some research on what others are doing and make sure yours sticks out like a sore thumb in the marketplace.

That will only resurrect your ad many times and keep it active longer.

The key is to be constantly updating and testing your offerings over time like this.

Never stop.

Never get lazy.

If you see sales drop, research what’s going on in the market and keep an eye on how your offer is perceived and what the value proposition is to the viewer.

By doing so, you’ll be able to stay one step ahead of your competition and keep control in place with minimal time and effort.