When I got an email inviting me to watch Mark Joyner’s quick video on his yet-to-be-published book, Integration Marketing, I was skeptical. Integration marketing sounded like another internet marketing buzzword and I wasn’t ready for another useless buzzword.

If you’ve been on the internet for some time, you would agree with me that what the internet marketing community needs right now is none of those other things. However, due to the name behind the book, I decided to review it. It was free, so I figured I wouldn’t have much to lose if I didn’t like it.

But knowing some of the things that Mark Joyner had done in the past, I quickly headed to the download page, after submitting my name and email address. At first, I was just going to glance at it on my screen, but as soon as I read that first page, I was quickly drawn into the conversation. I quickly printed the entire 49 pages and set out to devour them, and this is what I found.

Having clear definitions and being able to see the battlefield, I think would be the hardest part of integration marketing. But with practice and dedication, these can be easily mastered.

Before reading your book, I had never heard of integration marketing, but after my second reading, I was able to start working with the concept. But Integration Marketing is not just a concept, it is a feasible, practical thing, as concrete as cement. Once you start to grab it, you can see it at work in every corner you turn. It is a manual that shows you what to do and how to do it step by step.

The Integration Marketing book is a quick and easy read. The writing style is both conversational and instructive. Mr. Joyner used stories and other anecdotes and graphics to bring the core concepts home. To really understand the book, you need to understand the definitions of the different components of integration marketing. Some of the key vocabulary terms used in the book are:

Integration Marketing,

Integration points

Marketing value unit

Integration marketing offerings

Integration partners

Other vocabularies include: Integrator

Transmit transaction

Traffic flow

Integration Marketing Score

He defined integration marketing as “the integration of the marketing value unit, for example, an offer or a brand name, into an existing integration point, for example, within a transaction flow, such as when a cashier makes a suggestion for a cross-sell or up-sell.

Integration marketing also brings a new definition to the word strategy. Joyner defines strategy as “a long-term plan to achieve a goal that allows you to see the battlefield and make consistently correct decisions quickly, no matter what may come up.”

Mark argues that the ability to see the battlefield allows him to formulate a good, fluid strategy, and the way to do this is through mastery of integration marketing.

Who needs to read the book?

Integration marketing is for anyone looking to generate new cash flows or leads, or even brand awareness without having to develop new products all the time.

Benefits of integration marketing

The main benefit of integration marketing, according to Joyner, is that integration marketing agreements can be finalized quickly and easily, with minimal expenditure of resources and high profit potential for a long time. Plus, with the help of the integration marketing score, you can test the profitability of your deals before embarking on them, says Mark.

In general, integration marketing holds a lot of hope and promise for ordinary people, as it does for Bill Gates’s Microsoft or Ray Kroc’s McDonald. It also holds an important key to closing the cultural and economic gap between nations, suggests Mark. As more and more ordinary people begin to structure integration marketing agreements across national borders, they will begin to seek their mutual good, thus reducing the propensity for tension between nations.

As always, Mark Joyner has delivered a brilliant message about a concept and practice that some smart business empire builders have used to build multi-million dollar empires without bothering to name it. Mark Joyner points out that integration marketing is not your brain. Many had used pieces of it to accumulate wealth. What Mr. Joyner did was put flesh and body into this ephemeral concept, making it possible and easier for ordinary people like me to understand it.