The key to successful marketing is knowledge, persistence, and reaching people to create value and maximize their experience. I’d like to share information on how to master Google AdWords with you. With cost per click or (CPC) on the rise, it’s important to realize that in a Google AdWords campaign, you may or may not see a positive ROI right away. Value creation is key for today’s marketer, and you may have to wait until customers who signed up for your online newsletter or email subscriptions do.

Google AdWords is the most popular online advertising pay-per-click (PPC) system. It allows companies or any advertiser to cut right to the chase and get what they pay for. Google AdWords returns the search to the client. Instead of placing annoying pop-up ads, spam emails, or banner ads on users’ faces, people search for what they want using search engines. Yahoo Search Marketing, formerly called Omniture, is another PPC system where advertisers can pay for clicks. Google AdWords allows the user to establish a hierarchy in their advertising structure.

Campaigns are sub-organized into groups, and you can further narrow them down into keyword groups to better track cost per acquisition (CPA) and return on investment (ROI). Cost per acquisition is calculated by simply dividing the total cost spent by conversions (success in what you’re selling). Return on investment, which is another financial term used in marketing, is simply the total revenue divided by the total cost. Maximizing the return on investment for your Google AdWords marketing campaign can be a difficult task, especially for the beginning advertiser. Many new advertisers think that you have to spend a ton of money to get to the number one spot in Google AdWords rotation (this is the order in which your ads will appear when a user searches for your keywords).

There are ten points in ad rotation for the first page. This means that you will want to be in the top ten positions to get good visibility on search engines. Intuitively, you don’t need to be ranked number one, which is usually overpaid in a Google AdWords bidding war. Being in one of the top ten places will be enough. With Google AdWords, you enter a maximum bid amount that you’re willing to pay. If you pay the minimum, you may be outbid too much and have a low click-through rate. Click-through ratio is calculated by dividing the total impressions by the total number of clicks.

Increasing your bid or optimizing your keyword groups (use the Google AdWords Keyword Tool or Wordtracker Keyword Tool) will help you improve your click-through rate and ad position. With the right strategy, you can become a successful Google AdWords advertiser and create a valuable customer experience while earning profit for your business.