Here are the top 10 tips for creating an effective PowerPoint report that will impress your clients.

1. Tell your customers only what they need to hear. The most important thing to keep in mind when creating a PowerPoint presentation is that you should only tell your clients what they need to know, not everything you learned while completing the report. Customers are busy and stressed like everyone else, and they just want to hear the key messages addressing the solution.
2. clear structure. Each PowerPoint should contain the following slides:
   • The cover
   • The disclaimer page
   • The content page and section dividers
   • an executive summary
   • content slides
3. Clear headlines for each slide. The title should form a link between the message on the previous slide and the message on the next page. Headlines must add value and answer the customer’s “so what” question. Your title should also make sense and should help make the page stand alone. In other words, if someone found just that slide, it should make sense to him or her without seeing any of the other slides. The title must have a single sentence.
4. One post per page. All slides must be numbered, except for the content page and section dividers. Each slide should communicate only one message. Use bullet points to communicate quotes or facts. You can use an appendix for more detailed information that you want to share with your customer.
5. kickers. You may want to add something to your slide called a “kicker”. Kickers are added to a PowerPoint presentation to add clarification, summary, or implications of any information that has been presented.
6. clear language. When creating an effective PowerPoint, you’ll use bullets and sub-bullets, not full sentences. The sequential text must contain parallel text, and its style must present active voice instead of passive voice, that is, the noun and the verb must appear at the beginning of the sentence. Be sure to be specific to only use the words that should be used, and refer to the company as “it” and not “they.” Do not use contractions.
7. wide font. Your font should never be less than 10 points when building a PowerPoint presentation.
8. clear source of data.When using notes or sources, you must refer to the notes with letters and the sources must be identified with numbers. The list of notes and sources will appear below the data. Any two data sets are on one page, place all sources and notes at the bottom of the page.
9. Evidence-Based Opinions. If opinions are included in the presentation, they must be closely linked to the evidence supporting the statement. There is no room in your presentation for assumptions or bold guesses.
10. blank space. Finally, be sure to leave blank spaces in your presentation. If you don’t have blank spaces, you’ve put too much in your presentation. If this is the case for you, remove the information until you have only the necessary components to communicate the main ideas to your client. You can put the rest in the appendix of the document.