Consumer complaint boards, such as mugshot, rip-off, yelp and others, are established to help customers voice complaints if they feel cheated or ripped off by the company they have purchased services or products from. These types of platforms help to make the next potential innocent buyers aware so that they remain vigilant while purchasing products or services from any company. But there are different companies, or people who, out of competition or for other reasons, post false complaints or reviews about any company online. You can’t just ignore them as they can present potential risks to your product. Most of the customers prefer to read online reviews and opinions about any business. So if you’re aiming for significant income, you should be aware of this negative publicity.

There are a few types of content on Google that fall under the category that you can claim as inappropriate:

1. Google says that the content must be unique and authentic. If it is successful in proving the content to be spam or fake, Google will remove it to help improve rankings.

2. Google will not consider an article, complaint or review that is offensive or derogatory. This includes content that rants personal hate speech.

3. If someone leaves a review about any business, it must be relevant and accurate, Google will agree to remove it.

How can you spot a fake negative review?

If you find any negative content that boasts hate or dissatisfaction against your business, you can take a few steps to identify if it is genuine or fake. You can check –

1. The reviewer does not have any business records or transactions made with your business.

2. The complaint is published without specifying details.

3. The detail of the transaction is not in their records.

4. Find a connection between the reviewer and the competitor.

5. The review has a recommendation for another company in their review.

6. The reviewer has not reviewed any other businesses in the past.

7. There is no real picture on the profile.

It is not easy to remove consumer complaints or fake Google or other review. If you find negative content and reviews about your business from your dissatisfied genuine customers, the best thing you can do is address their problem, try to solve it, improve customer service and promote your positive content on different channels like social media. When you can’t remove a negative review or complaint, you can try other strategies. You can work to improve your social media presence, participate in forum discussions, be active on review sites, and regularly share positive content. A single negative review is enough to destroy the other 10 good reviews, so always try to get good feedback from your customers so that it can help you push the negative one down on the search engine results page.