You should do keyword analysis to make sure you are choosing the right keywords for your website. Many businesses make the mistake of creating their website using keywords that they assume people would use to find their website. Sometimes there is a difference in the keywords you would use to search for your website and what your potential customers would use to search for your website.

Getting started with keyword analysis

You need to write down the obvious keywords first. For this article, let’s say we’re writing for a photographer who only does pets, a pet photographer. Obvious keywords would be pet photography, pet photographer, photographer, Vancouver photographer, Vancouver pet photography.

Now let’s look at some of the non-obvious ones. Dog photographer, cat photographer, etc. There are some others, such as: pet photos, pet photos, animal photography, animal photos, animal photos, animal photos, pet photos, pet photos, photos, cat photos, bird photos, cat photos, dogs, dog pictures, animal pictures, pet suites, dog photography, puppy photos, place photography, and animal art.

Now that you’ve created this great list of potential keywords, I’m sure you’re wondering, what now? We are going to see which keywords are being searched for most frequently and which keywords have less competition. On Google “pet photography” came back with 24,900,000 results. This is a lot of results. The more results, the more competition, the harder you have to work to get a good placement.

Back to basics.

Since we are pet photographers based in Vancouver, BC, Canada, we may need results a little closer to home. I can only assume that people in Vancouver looking for a pet photographer would look for one in Vancouver. Hence using the term Vancouver pet photography. The term Vancouver pet photography on Google returned 1,870,000 results, making Vancouver pet photography a better keyword with less competition. Now let’s take a look at: Vancouver Pet Photographer, this keyword returned 3,360,000, which is 3 times more than the last keyword we looked at. I’m sure this gives you an idea of ​​how we make sure we have the entire list of all the keywords that a potential customer might use to find your website.

Now that you’ve gone through each keyword and been able to see how much competition there is for that keyword, it gives you a better idea of ​​which keywords to target. Now a quick tip. Optimize each page with just one or two keywords. Do this all over your website and make sure you have a really good navigation system on your website so if your potential customer searches for dog photos and they ended up landing on your website in 5 pages they can still find what is . searching because it has a great navigation system or a sitemap that will take you to the right page. Also, for more competitive keywords, you would have to create more pages for that keyword.