To be successful in business, you need customers.

To be successful in podcasting, you need listeners.

If you’re using your podcast to promote your business (as previously discussed in other articles), you need a way to turn those listeners into customers! (That’s pretty obvious, right?)!

To achieve this, you need a lead magnet.

A lead magnet is simply a landing page that generates interest in what you are offering to a potential listener so that they take some action. The action we’re talking about here is a person willing to share their name and email address with you in exchange for information.

You’ve probably heard the phrase, “The money is in the list.” Trust me when I tell you it’s true.

Email marketing has been shown to generate an average of over 4000% return on investment (ROI) for businesses in the US! That means for every $1 spent promoting email marketing, a business would generate $4,000 in revenue. (DISCLAIMER: Those are averages! Some businesses earn MORE and many will earn LESS)!

But, to sell your products or services, you need to move listeners to take action to join your email list. If you do that, you have to convince them that it’s in their best interest to do it.

One way is to make them an offer that moves them to visit your website. Usually this will involve free information or resources that could be of value to the other person. You cannot directly sell to a visitor to your website! You need to convince them of your value to them, FIRST!

Less than 5% of the people who initially visit your website are ready to buy at that point. Instead of only focusing on the 5% who are credit card ready, focus on the 95% who are looking around and taking a look too!

5% will buy.

But if you can build a relationship with the other 95% that benefits them, some of them will also come back and become buyers.

That’s what a lead magnet will do for you!

Just make sure your lead magnet does these 5 things:

1. Make a specific promise that will solve a specific problem for a specific type of person.

2. Give the prospect enough information about how this will work for him.

3. Make sure the offer is perceived as “high value” in the eyes of the prospect.

4. It provides almost instant gratification for the person who will sign up for it.

5. Contains clear instructions on “What to do next”. (ie “Get your report here”).

When you design your lead magnet with those five parts in mind, you’ll start to see your email list start to grow on a continual basis.