If you’re thinking of doing some product photography, then before you do, why not stop and take a moment to consider the benefits of taking a package photo instead of your standard type of product image?

There is no doubt that in today’s image-driven world of business and marketing, having the right product photography is key to success. There are simply too many corporate messages that bombard us every day for us to capture much more than a small percentage of the messages being broadcast.

That’s why advertisers and marketers are increasingly relying on product photography to get the job done. It’s not just about taking a picture of the product, it’s about creating an image of the product you sell. This is where packshot photography comes in, because with a packshot it’s much easier to get a lot more for your money and create more images that sell, rather than just another image that tells people what the product is like.

The irony is that these days most product photography isn’t about telling people what the product looks like. It is about conveying a message, a mood, an attitude or a style, and it is about telling consumers something that is relevant to them and their needs.

For example, a mobile phone is the type of product that really benefits from clever product images, because while many people will be interested in the way it looks, these days it’s much more about the overall style, attitude and benefits, instead of a simple look Beauty is much more than skin deep, but product photography often can’t even scratch the surface.

So what is packshot photography really, and what can it offer businesses beyond standard product images? The simplest definition of a packshot image is a photograph of a product without any background, which provides greater versatility. But since this definition probably doesn’t excite you enough to envision the possible ways that packshot photography can help your business market products much more effectively, let me explain a bit more.

A packshot image is achieved in a professional studio, usually against something called an infinite cove. It is simply a wall with smooth curves, completely featureless, often up to around two meters, with no corners or edges.

Because it is featureless, there is nothing for the eye to focus on, so an optical illusion is created, meaning anything placed in front of the endless cove stands out clearly and sharply, and because that the background is smooth and even, it could be as close as possible. as an inch or as far as a million miles. This produces a product image with a clean white background, perfect for inclusion in catalogs or websites, without the usual distraction of desks or walls.

But packshot photography can be smarter than that, because photographers can remove the white background from product photography, leaving only the product itself. This can be overlaid on almost any background you choose. It could be used as part of a product montage (a technique used by many catalog vendors), or it could overlay product photography on a background that suits a particular audience, opportunity, event, or season.

Indeed, by choosing to use this type of product photography, you gain the long-term versatility that allows you to market your product in an almost unlimited number of ways, all with a single image. A picture is worth a thousand words, but only the package photo can sell a product in a thousand ways.