You can decline or bring in the correct market for your membership site based on price. However, the price does not always indicate the value, that must be determined by the members. What you need to do is figure out what you want to charge based on the type of value and the number of members you want to attract.

Limited memberships mean higher fees

If you have a limited membership where you only allow a certain number of people in the group at any given time, then your fee structure will be based on that. Calculate the time and effort the membership will cost you, how much you want to earn each month, and then use that information to determine the monthly fee.

For example, let’s say you’ve created a membership that will only allow ten people to join. In this membership, you allow open office hours, a one-hour personal call each week, unlimited email interaction, a weekly teleseminar, and a monthly webinar on a topic of interest to the group. Also, it has a private Facebook group for current and past members only.

You can go for how long it takes you to get all of this work done, or you can just determine how much you need and how much you want to earn. Let’s say you’ve decided that you want to earn $ 100K a year from membership. With only ten paying members allowed at any one time, you’ll need to charge around $ 833 a month from each paying member to earn $ 100K a year.

Unlimited members means lower fees

With unlimited members allowed, you won’t have time for one-on-one work, so it will be more than just interaction in a private forum. So let’s say your membership offers a learning center, with a new course added each month that relates to the niche, plus a group coaching forum. Through membership, you will offer other opportunities, but all will be in group format and no individual activities. For example, you can offer a monthly teleseminar on a topic, as well as an early introduction to new products and services.

In this case, you need to find out how many leads you can attract to reach your goal of $ 100,000 a year. If the market has a million people, how many of them can you convert to paying subscribers? At $ 27.97 a month, you will need about 298 members to meet the goal of $ 100,000 a year.

You will have to study whether it is a possibility or not. If not, you may need to increase or decrease the price to ensure you attract the correct number of regular members to the membership. Here are some examples of how it might fail.

$ 100,000 a year goal:

• 418 members at $ 19.97 per month

• 298 members at $ 27.97 per month

• 174 members at $ 47.97 per month

You will also need to consider paying affiliates, marketing, advertising, etc., but this gives you a general idea of ​​what to consider when pricing your membership for the best results. It always starts with your goal, large or small group, and your audience. How many of them are there and how many can you attract and keep happy?