Online shopping is a constantly evolving phenomenon in this digitized age. A significant proportion of the world’s retail trade and transactions now take place online. Competition in the arena of online e-commerce is getting fierce. But what is most concerned about traders or merchants? How to stimulate the conversion rate and get more sales at the end of the day? There is a huge gap between marketing and sales in eCommerce. Higher numbers of repeat visitors won’t necessarily ensure higher conversions or sales until and unless there are some deadlock measures in place to retain and convert visitors into confirmed buyers. Therefore, this article is a quick guide for all online businesses hoping to increase the number of converted visitors.

Following the following persuasive tricks is not only profitable, but also applicable to any eCommerce site, regardless of the platform it was built from.

Impeccable product presentation attracts buyers

Whether it is the product images or the description, you have to be very careful about their clarity. High-quality, high-definition images, from various angles, and that can be magnified are a must. Technically minimal to no product descriptions but clear images can do wonders for an ecommerce site! But that is not recommended at all, as customers are looking for features, specifications or uses of the products, in addition to their external appearance.

Personalization can lead to better conversions

Shoppers like to personalize things before they buy. While it’s like a fun game for them, it leaves a feeling of ownership over the product. They can order to buy things only in the color or shape they want. So letting shoppers have options to set product criteria can attract more shoppers because people may not find things that match their specifications in other stores.

The offers and promotions page is a direct conversion driver

A limited page for deals and discounts works great to retain visitors and persuade them to buy. Show them what deals you have, codes to apply on the home page, and then redirect them to the page to take advantage of that. This is perhaps the best way to keep customers glued to your site and persuade them to keep coming back with new offers.

One-step payment is a must

It is a true fact that many leave your site because you offer them a long, step-by-step and painstaking checkout process. Honestly, no one has time for that. To prevent customers from leaving their site, retailers need to integrate the minimalist one-step or guest checkout process. Ask for only a few necessary details and don’t keep login as a required step for new visitors.

abandoned cart reminder

This is an effective way to retrieve all those who visited your site, placed an order but left the cart unchecked. The reason can be anything. Prices may have skyrocketed due to shipping surcharges, taxes, etc., or the buyer changed his mind because he thought he’d get a better deal elsewhere. To end these abandoned cart issues, retailers can send a recovery/reminder email along with personalized offers on the same products.

Also, this strategy works well to increase conversions even if no one has abandoned the cart. Retailers can keep customers coming back to their site by declaring sales on the related products, new additions to the same product range, price drops, etc.

Overall, you need some dynamic customer-facing strategies to retain your visitors and convert them into active leads. Other powerful strategies include improving site load times, easy navigation, filtering searches, stock notifications, customer reviews for each product, etc.