Studies have shown that the forces, trends, and pace of the business environment have the greatest influence on the formation of organizational culture. But there’s even more global Forces that affect the business environment in subtle but profound ways that define how organizations must interact with customers and respond to competitors to achieve sustained business performance. This article identifies four global forces that will shape organizational culture for the next 50 years: a) Advances in science and technology, b) Global redistribution of knowledge, power and wealth, c) Competing political, cultural and religious ideologies, and d) Sustainability of the physical environment.

Advances in science and technology

The 20th century discoveries in quantum physics that led to the development of solid-state electronics, information technology, global telecommunications, mass media, and the Internet, combined with the mapping of the human genome and the development of nanotechnology, They have changed our world forever. These scientific and technological advances have expanded the biological range, speed, and accuracy of the human senses, and improved our ability to communicate. Tea global village that has arisen due to our ability to know what is happening on the other side of the earth instantly has irrevocably changed the human experience of space and time that existed for more than 10,000 years. Despite the continued expansion of silicon-based memory, the information-processing capacity of the human brain remains more or less constant, so this global force puts enormous and immediate pressure on people’s ability to manage ever-increasing levels. more and more data and information. Advances in science and technology will continue to have dramatic effects on the business environment and the ways in which organizational culture evolves in response. So consciously creating an organizational culture that effectively interacts within the frenetic changes created by advances in science and technology is has key strategy to control the destiny of your organization.

The global redistribution of knowledge, power and wealth

Peter Drucker was a true visionary. In 1997, Drucker predicted that the subpopulation of the developed countries of North America, Japan and Europe and the marked growing the birth rate in developing countries had irrevocably changed the landscape of the world economy for the next 100 years. Global advances in science and technology combined with demographics have leveled the playing field for emerging nations like India and China. For example, calls made by Americans to customer service centers are often seamlessly routed to technical experts in India or other emerging nations. Economic growth in developed countries like the US cannot come from putting more people to work or from more domestic consumers, so it must come from higher productivity of knowledge workers, which creates a increasing pressure to do more with less. This trend will only intensify as the global redistribution of knowledge, power and wealth continues. We believe that the global redistribution of knowledge, power, and wealth has already dramatically changed the workplace and will become one of the biggest issues facing corporate culture. The conscious creation of a corporate culture that mitigates the disadvantages and pressures of the global redistribution of knowledge, power and wealth and identifies and capitalizes on myriad new opportunities is tea key strategy to control the destiny of an organization.

Competing political, cultural and religious ideologies

Over thousands of years, people around the world have developed different languages, cultures, religions, and political ideologies, often with strong convictions that these belief structures they were reality itself. The current conflict over competing political, cultural, and religious ideologies is not so much a conflict over different beliefs as it is a conflict over nature. self belief. Typified by Stephen R. Covey’s claim that we see the world as we are, not as it is, reality is now seen as a social construction: reality is man made. Because the media so facilitates the creation and global spread of new structures of reality, the world has become an unregulated marketplace of different ideologies competing for people’s time, attention, and resources. As traditional views are increasingly undermined, people become more deeply committed to maintaining and defending their way of life, sometimes even through force and intimidation. Many suspect that a new global superculture and global belief system is in the making, but have little or no idea what that ideology will look like. As more and more people come to believe that reality can be constructed, the media world becomes a kind of global stage where groups of people act out their reality in the hope of convincing others that his way of believing is tea path. Consciously creating a corporate culture that interacts within this global cultural relativism is tea key strategy to control the destiny of an organization.

Sustainability of the Physical Environment

The combined pressure exerted on our physical environment by the other three global forces has raised serious questions about the Earth’s ability to support the lifestyles of billions and billions of people. While the goal of a sustainable society is a popular notion, it has been difficult to implement, especially when it comes to business and economic growth. Some have tried to weave the theme of corporate responsibility and sustainable development into the fabric of the global business environment in the hope of reducing the size of our ecological footprint on earth. Others argue that the earth is the best teacher of sustainable practices, insisting that a fuller scientific understanding of nature’s organizing principles can be applied to designing a more sustainable and ecologically balanced society. Still others argue that we should mitigate the daily barrage of media to buy and consume products and services, and instead buy only what we need from environmentally friendly sources. Some futurists argue that faster advances in science and technology hold the answer to sustainability. In this view, the modeling of carbon-based (human) intelligence on silicon-based computing systems and our ability to manipulate biological and genomic processes are early precursors to our ability to free ourselves from the earth as a life support system and develop alternatives. environments that do not require the ecological systems of the earth as we currently know them. Regardless of the point of view adopted, the sustainability of the physical environment will continue to play an important role in shaping the business environment in which organizations interact. Consciously creating a corporate culture that mitigates the negative effects of this subtle but powerful global force is a key strategy for giving an organization long-term direction.

Bottom line: Organizations cannot control the address that these powerful global forces will take over the next 50 years, but they can control how answer to these forces. In fact, harnessing the power of culture(TM) within an organization and transforming it into a more predictable resource is the most important factor in transforming these challenges into a distinct competitive advantage.