So you placed your ad in the newspaper and now you’re waiting for the phone to ring. And you wait… and you wait… Why is he so calm?

Is this how your marketing has gone? When marketing is such a big investment, shouldn’t you be a little sure that you’re getting a return? Would you like to know how to create a self-funded marketing machine? How would it feel to know that your marketing actually produced results on purpose?

Let me introduce you to the 10X10 marketing plan. The basic concept behind this is that you need to employ more than one marketing strategy at a time. Think of it this way, if your business were sitting at the far end of a table that only had one support on the opposite side, how secure would you feel? Now, suppose you could add additional supports, one at a time. How safe would that be for your investment? You would jump at the chance, wouldn’t you?

The basic concept is that you plan your marketing to run ten marketing strategies at once, each with ten supporting campaigns.

Is that how it works. Let’s say you choose print ads as your marketing strategy. After choosing your target market and researching their particular needs in your area, you come up with a punchy headline, an irresistible offer, and an ad that works. For that ad to be effective, you need to make sure that your prospects see the ad multiple times. Then do some more research and find ten publications that your target market subscribes to. Then you choose the 10 most read posts from your list and post your ads there.

Once you’ve posted those ads, it’s time to move on to the next strategy. Maybe you decide that networking will be the way to go. Excellent! Now choose ten regular networking groups or events to join.

Now, continue adding marketing strategies until you have filled your 10X10.

Of course, the first thing you need to do for this to be successful is to measure and test. In fact, this should be the first strategy you use. Measuring the effectiveness of each strategy will tell you how well your investment is paying off and whether you need to make changes.

It is also very important not to fall for any particular strategy. While you will find that some strategies work better than others, you may also be in danger of adopting a favorite strategy because it appeals to you. Remember this: a marketing strategy that appeals to you means nothing. The only opinion that matters in your marketing is that of your prospects. So be willing to give up strategies that don’t work.

With the 10X10 Marketing Plan, you’ll build an unlimited marketing budget!