So, you’ve started attending networking meetings and you’re meeting people and collecting business cards. What do you do with those cards? Are you scanning them on your system? Do you send the person a note card or email to say that it was great to meet them? If not, why not? Habit #7- Not following […]

Virtually every major business, regardless of industry or state, uses Google to fulfill some type of requirement. Whether it’s Google Drive, Google Docs, or the familiar Gmail, it seems like everyone depends on at least one of the Google Services to support their daily work routine. That being said, there are some hidden gems in […]

You should do keyword analysis to make sure you are choosing the right keywords for your website. Many businesses make the mistake of creating their website using keywords that they assume people would use to find their website. Sometimes there is a difference in the keywords you would use to search for your website and […]

Both pay per click and SEO aim to get your website as close to the search engine results as possible. Marketing and SEO are different, but very, very similar. SEO are considered as the main factors in improving the traffic of a website. The concepts of good SEO are not a secret. Problems with URL […]

The popular hippie counterculture that began in the 1960s was so popular that until now, the concept and culture still manage to live on. However, the years have also changed the counterculture a lot. Despite the attempts of authentic hippies to carry on and retain the genuine hippie spirit as they transition from ancient hippies […]

Online video is probably the most powerful marketing tool you will ever use online. Perhaps many of you already know that having a video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having a video? Web video is a disruptive technology that […]

The latest stats report that LinkedIn now has over 100,000,000 users and Twitter has over 175,000,000. But Facebook leads the pack with over 640,000,000 users—that’s more than double the population of all! USA! So what does that have to do with work, you ask? Well, consider these incredible statistics as reported last year by Network […]

In the last case study, we discussed the importance for brand marketers to ensure strong strategic foundations for social media, as this directly affects how the brand can be perceived. In the case of Dell, its structured approach was a success, as the company earned millions in revenue through its Twitter and sparked many consumer […]

It’s 2018 and if you want your business to stand out from the competition, then a cold and bland approach won’t cut it. To get your target audience excited about your service or product, you need to create an engaging, warm, and unforgettable brand. In addition to traditional advertising, there’s a lot you can do […]

Great writing, without exception, has four essential elements: theme, meaning, structure, and style. William Faulkner had this to say about learning to write: “Read, read, read. Read everything: junk, classics, good and bad, and see how they do it. Just like a carpenter working as an apprentice and studying the master. Read! You’ll soak it […]