The difference between an average article and a great article depends 95% on how you write the article title. Whenever people search for information on the Internet, they only see article titles and not the article in the search results. Based on those 7-8 words, they decide whether to click the link or move on to the next result. Therefore, it is crucial that your headline entices people to continue reading. I’ll give you 5 examples of how to turn an average headline into a great headline.

Average Title: 4 Easy Steps to Start Forex Trading
Great Headline: Fire Up Your Forex Trading With These 4 Steps

Keep in mind that phrases like “get started”, “easy steps” and “how to grow” are used quite frequently by article writers and it becomes difficult to differentiate your title from another similar title. So, see if you can use power words like “rocket”, “boost”, “energize” and similar words to attract the attention of the readers.

Median Title – Real Estate Scenario in Canada
Great headline – Show me the money in Canadian real estate

Such articles are related to a niche area. First of all, they are related to the real estate niche and furthermore to the real estate sub-niche in Canada. Make sure you stick to the sub-niche throughout your article. Since you promised in the title to deal with Canada, any generic real estate prose won’t address the issue.

Bad Title – HOW TO PLAY THE VIOLIN
Great title – Learn violin in 7 days

Many writers write the entire headline in all caps to attract attention. Although, it might work in some cases, it is not recommended. In fact, article directories like EzineArticles.com change the case of the letters and capitalize only the first word of each keyword.

Incorrect Title: Create Wealth on Google AdSense
Great Headline: Top 5 Techniques to Create Wealth with Google AdSense

Spelling and grammatical errors must be strictly removed from your title. People don’t expect anything from the article whose title itself has errors. So always make sure to check and recheck the title of the article.

Average Title – Boost Your Article Writing Hiring Article Writing Freelancers
Great Heading – Article Writing – 3 Reasons to Hire Freelance Article Writers

The average title attempts to repeat the keyword in the title in hopes of attracting search engine hits. Although it’s a good strategy when done smartly, it’s best to mention the keyword or phrase just once in the title. You can try using other related keywords to increase effectiveness. For example, article writing and article writers.

If you can do a good job with the article title, you will have done 90% of the work in driving traffic to your article.