Just when you start to think that the people at Apple can no longer improve their products, a new device or an improved version of an existing product appears. The iPod Touch is another example of how Apple continues to expand the relevance of its products to appeal to more segments. That’s what happens when a company can successfully combine technological innovation with the ability to stay customer-centric.

The iPod was born as a device that could store and play music in digital format. But like most Apple products, it continues to evolve in sophistication, and therefore attractiveness. The latest offering is much more than just a music player. It allows video calls so you can chat with a friend who has an iPod Touch or an iPhone (as long as you both have Wi-Fi). It’s a camera (in fact, it has two cameras, one on each side of the device; one camera has been specially designed for video calls so your friend can see your face clearly). It is also a gaming device that allows you to test your skills against friends. Above all this, it is an object of desire.

Have you ever wished that your family or friends could see the beautiful sunrise or sunset that you are enjoying during your vacation? Or maybe you would like to share with them the thrill of seeing a tiger in the wild when you went on that safari. The new iPod Touch lets you shoot video in HD (that’s high definition, so picture clarity is excellent). A few taps on the screen and you can send the video to your friends and family. Of course, you need Wi-Fi connectivity. You can even post your video to YouTube so you can create a video blog that many others can see.

The power of “touch” technology lies in not having to press multiple keys to access a function. Hit an icon and you’re in business. The new iPod Touch has an incredible screen that results in much sharper and clearer images than previous generation devices. And all this is due to the innovative skills of Apple engineers. Images on LED screens like smartphones and TVs are made up of pixels. And the more pixels per unit of screen area, the sharper and clearer the displayed image. The latest model packs an astounding 326 pixels into an inch. This means that the number of pixels on the screen has been multiplied by four compared to previous models. So it’s no wonder the image quality is simply excellent.

And of course, you can still download songs from iTunes and listen to them on the way to work or while you’re at the gym, burning off those extra calories from last night’s party. There are many more features that come built into the iPod Touch. But hey, instead of just reading about them, wouldn’t it be easier to get one so you can discover and experience all those nifty features for yourself? Go and treat yourself. You deserve it.