As an affiliate marketer, your main job is to sell the products that you are promoting on your website. When you’re selling exercise and fitness equipment, knowing why people buy it allows you to do a better job of upselling.

Below are some of the reasons people want to buy exercise and fitness equipment. These reasons can also be the reason why people would buy equipment for someone else.

To lose weight and tone your muscles.
To be healthier and feel better
To build a lot of muscle
To make your body look more attractive.
To slow down the aging process
To aid in recovery from illness or injury.
To please their relatives or other people in their lives.
To fit into your clothes
To be more successful in your career or get a new job
To follow a doctor’s order
To get health insurance or life insurance
Being able to exercise in the privacy of your home
To prepare for an upcoming event, such as a wedding or high school reunion.
To make a one-time purchase instead of buying a gym membership

There are many types of exercise products that affiliate marketers can promote. It is a good idea to choose a niche in which to specialize.

Below is a list of some of the products you can promote.

stationary bikes
spinning machines
pilates machines
free weights
rowing machines
gliders
treadmills
weight machines
trampolines
ski machinery
elliptical
resistance bands
multi-team machinery
jump ropes
climbers
balance balls
sports training equipment
abdominal machines

You can also feature exercise equipment related products on your website. Some related products are:

exercise clothes
Videos and DVDs on exercise programs
Subscriptions to health and fitness magazines
diet plans
Books on cooking and healthy eating, diet plans, exercise plans.
Additional equipment or accessories for the products.

On your affiliate website you should have words or phrases that help sell exercise equipment. Sometimes a single word will resonate with a person and persuade them to buy.

The following are positive words and phrases related to exercise.

lose weight
feel healthy
look better
stop aging
work the muscle
increase stamina and endurance
no shame
improve confidence
Get fit
living more time
increase energy
feel slimmer/sexy/younger/more attractive
look slim/sexy/younger/more attractive
tone up
fit into old clothes
keep the weight off
enjoy the beach
lose fat
Eat more
wear a bathing suit

Using images and graphics on your website will also help sell exercise equipment. Your site visitors will be projected onto the images and this will help persuade them to buy.

Some image ideas are:

Before and after photos of people getting in shape
People smiling and enjoying exercise equipment.
People at home who use the equipment while watching TV or near their young children

If you plan to drive traffic to your website through the use of pay per click advertising, you will need good keywords for your advertising campaigns.

Here are some keywords and phrases related to exercise equipment.

training equipment
stationary bicycle
home gym
gym equipment
gym machines
home gym
exercise equipment
fitness machines
weight lifting equipment
used exercise equipment
exercise machine
exercise
abdominal equipment
physical exercise equipment
home exercise equipment
weight equipment
exercise program
exercise bike equipment
Sports team
exercise

Informative articles are a must have on your affiliate website. Not only do these help sell the equipment, but they will help with the search engine optimization of your site. Articles will keep visitors on your website longer and improve the overall quality of your site.

Here are some ideas for exercise-related articles:
How one person used the equipment to lose a lot of weight quickly.
How a person got in shape and helped him get a date.
How one person improved their overall health and fitness
How easy it is to set up or use the exercise equipment.

Building a list of subscribers will allow you to establish a long-term relationship with your visitors. To get them to sign up for your mailing list or newsletter, you can offer them a free exercise-related informational product.

Ideas for free exercise-related informational products include:
A list of good and nutritious foods to eat.
A list of exercises they could do anywhere.
How to make time in the day for a quick workout.
Exercise equipment reviews and recommendations.
Diet plan reviews and recommendations.

Since exercise equipment is usually a pricey item, there is potential to make a lot of money in affiliate commissions. Finding exercise equipment to promote is not difficult. You can check the official website of the equipment manufacturer and see if they have an affiliate program. You can also look at affiliate networks to see if they represent exercise equipment. Choose a program that offers a variety of creative networking opportunities. Most programs offer free data feeds from the merchant’s product catalog. Using data sources on your website, along with informative articles, will allow you to create an authoritative website that will rank well in search engines.