Thanks to Ford Motor Company and Ford Fiesta in particular, people can kick back and enjoy over 30 live concerts (from one of the biggest festivals in the country) Bonnaroo Music Festival and all without leaving the comfort of their seat. Forward.

In an effort to reach Fiesta’s target demographic of the 20s and 30s, Ford has created the Fiesta Movement, which is a national competition involving 20 pairs of people who have to showcase their particular city and generate excitement around to the next launch of the Ford Fiesta. this summer.

Having partnered with YouTube to broadcast live concerts from the music/arts festival in Manchester, Tennessee, USA as Team ‘Tennessee’, artists ranging from Norah Jones to Jay Z and LCD Soundsystem will each perform throughout the 4 days of the festival.

Ford also invited YouTube’s sister company to the event, as well as Google, which will circulate the event through the company’s mobile, search and contextual advertising networks. Links have also been set up online so that anyone searching for Bonnaroo is likely to find an advertisement for the weekend festivities and then clearly any Ford sponsorship, but in particular a reference to the Ford Fiesta.

Ford will get brand awareness credits for its Ford Fiesta as it will come into contact with a broader demographic. For those of you sitting at home with nothing to do, you can watch all the fun on YouTube, which may not be as much fun as soaking up the social experience of festivities and music events, but at least there’s no dress code policy. and they won that they do not throw beer in your hair.