When you hear the word “copywriting,” do you immediately think of long sales pages, squeeze pages, and spam?

You’re not alone in that thinking, but the fact is that copywriting is about more than just sales messages. In fact, as an online business owner, most of the content you produce could be called writing, at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that’s by definition copywriting.

1-Facebook

Sure, we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and indulge in a mindless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential customers, and that means when you share your latest blog post or show with your business friends, you need to keep good copywriting in mind.

2- LinkedIn profile

What makes you stand out from the other trainers in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume and be sure to list your most impressive credentials.

3-About page

This is your chance to have fun while honking your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want more information about your services, so be sure to include a call to action on the page.

4-Blog posts

All blog posts have a job to do. Perhaps they are meant to lead your reader to a sales page. Perhaps you are asking readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just about sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s the copywriting that entices your reader to take the next action.

5-Twitter

One hundred and forty characters is a very small space to create compelling content, but that’s exactly what you need to do if you want to use Twitter as part of your overall marketing strategy. Think of tweets like the subject lines of an email, and craft to convey as much information as possible while still enticing readers to take action.

6-Graphics

If you’re using graphics for posts on social media platforms (think Instagram, Facebook, Pinterest), you need to consider the wording there as well. It’s simply called “short copy” and it’s still important that it be effective, especially since it’s even shorter than a tweet. And of course you can have another copy to go along with the graphic.

7-Email

Whether you’re sending an email about a new product or service or just letting readers know you have a new blog post, your email definitely qualifies as copywriting. In fact, even the personal emails you send to potential customers contain what we would call copywriting.

The fact is that copywriting is everywhere in your business, from your sales pages to your invoices. Every time you ask a reader to take some action, you’re writing copy, and the more you’re comfortable with the idea, the better (and more natural) you’ll become.