Selling caps is a good way to increase your margins. Initially, hats or caps are known for their function, which is to protect us from the heat of the sun or immediate raindrops. Currently, more than their functionality, hats have become the hippest fashion accessory in the city. They are now known as jewelry or “bling-bling” and can immediately spice up an outfit. As a retailer, if you want other ways to increase your margins, try looking into retailing caps in your store. If you’re already considering this option, you may know a thing or two about displaying caps in your store.

The first thing you need to do when selling caps is to have a good handle on your customers. Before displaying hats and caps in your store, you need to understand if your buyers will buy your hats. You need to be sure that the caps you plan to sell will match the clothing line you have in your store to focus on the fact that your customers need this to add sparkle to their outfits.

One way to merchandise caps and hats in your store is to group them appropriately. The classification of the caps can be done according to: hierarchy and use of gender. Sorting hats according to gender would help your customers instantly determine which one is appropriate for them. A different way is to rank the caps in order, such as arranging them from cheapest to most expensive or new stock vs. old stocks.

Your staff must understand the hats you retail. Therefore, they will be able to sell and give advice to their customers about the hats they will buy. It is important to understand that selling hats is definitely different from selling clothes, as these merchandise have rules that can determine whether you go with your customer or not. Start promoting your hat products to your customers by putting up a display at your point of sale that you’re selling the “Hottest Statement Hats in Town.”

Finally, properly market your hats using cap accessories. By associating your caps with the right POP displays, your caps will be more attractive to your customers. Custom hat display racks can help encourage people to buy your products and this can work as a smart marketing tactic. Promoting hats in your store should never be a challenge. Get a custom coat rack for your establishment now and see the wonders it brings.