Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in email list. By posting your newsletter on your website, you encourage more visitors to sign up and drive more profitable traffic to your website each month.

– Growing your opt-in email list is one of your most important goals. Your success depends on encouraging a high percentage of website visitors to provide their email addresses and permission to contact them for free via email. Most websites expect visitors to sign up for email lists without first giving them a chance to “try out” the newsletter. This is like wearing a blindfold when buying a car! Thumbnails, reduced-size images of newsletters, are not the answer. Visitors cannot read the value of your information before registering. As a result, only a small portion of website visitors subscribe, and of those who do, many quickly unsubscribe.

-Your second biggest goal is to monetize your one-page educational newsletter by generating immediate sales. For the first time, you can display your newsletter in the context of other text and graphic elements on a web page. Alongside your newsletter, for example, you can display links to promotional coupons or links to special offers described on other pages of your website. This is important because fewer and fewer companies distribute newsletters formatted as email attachments. Instead, they are driving traffic to their website each month by sending out short emails announcing the page on their website where they have published the latest issue. Now you can easily convert this traffic into sales!

– The third reason to generate money to display your newsletter on your website is increased readership. More visitors to your website are likely to read your newsletter because they don’t have to download it first. This leads to more subscriptions. The more engaging and informative your newsletter is, the more likely visitors are to sign up for it. You can demonstrate the consistent high value of your newsletter by adding descriptive links to back issues.

Although the Acrobat Reader PDF format is ideal for distributing newsletters with typography and formatting intact, it is not useful for previewing newsletters.

Macromedia Contribute 2 is a software program that incorporates Flash Paper technology. With Contribute 2, you can easily add a readable, expandable, and printable version of your formatted newsletter to a page on your website.

This means that visitors to your website, without doing anything else, can immediately read and print your newsletter. Your website newsletter will be an exact replica of the original.

Flash Paper versions of your newsletters complement the Acrobat versions of the copies you print on your office printer. For the first time, you can combine the credibility and consistent visibility of educational newsletters with the sales created by free, targeted promotional messages.