Let’s first take a quick look at the criteria you’re using digital marketing for, which are necessary to narrow down the list of channels you need to put your marketing strategy into action: 1. Company objectives Get the word out: If your current offline efforts don’t match how your competitors are growing in popularity, this […]

Accurate, well-written documentation is part of your customer support strategy and reduces support costs. Technical writing is much more than technical jargon and pithy instructions. Our audience is made up of humans, and not just technical staff. Technical writing requires the writer to present a main point or thesis, maintain focus, organize and develop ideas, […]

Most people, in my experience, write a business plan and then file it away. These are the ones I’m talking about here that probably can’t “get out of a paper bag market!” They spend time properly researching the market and their competitors, but don’t have a focused plan on how to effectively use this information […]

Business cash flow financing for many companies in the SME sector implies the need to convert accounts receivable into liquidity for the business. In fact, we’re talking about “cash bill,” that’s the type of financing clients here at 7 Park Avenue Financial receive. Seeking, IE Cash Flow Loan That term is synonymous with cash flow […]

Article marketing is an effective method to attract visitors; however, unless you implement clear strategies, it will be like throwing mud at a wall in the hope that it will stick. Get it right and you’ll generate endless streams of traffic. The 7 Best Strategies for Article Marketing 1. Have a goal Have you heard […]

When deciding to protect your logo or design, it can be a bit confusing trying to decide how to protect it. After all, your logo is basically the face of your product line or your services, so it makes sense that you want to do the right thing when it comes to making sure you […]

An important tool in any job search is the resume. A resume is a record or brief summary of your history and experiences. It gives the potential employer a look at your qualifications and past employment history. Often it is the single document that gets you an initial interview. How important is the resume? Let’s […]

Does your tourist office or CVB use social networks in its destination marketing plan? If not, what are you waiting for? According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in web traffic. If […]

Whenever you are looking for information on search engine optimization or trying to learn a new strategy regarding the subject, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decide whether they will stay or go. What is a “keyword” and how does it […]

The copy has to do with words. Or is that it? Copy is all about using words to describe the benefits of your offer. On the use of words to paint vivid mental pictures. About using words to awaken the senses, push all the “hot buttons” and push the reader to take some kind of […]