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Zumba creator Alberto Beto Pérez

Alberto Beto Pérez is the creator of Zumba. Beto, a native of Colombia (South America), is the founder of Zumba and director of the national team of Master trainers. Beto Pérez is also a famous choreographer and professional dancer. Having choreographed for Shakira and other celebrities, if you were wondering what the word Zumba means, it means to move fast and have a lot of fun. His style of aerobic dance training uses Latin-inspired dance steps such as salsa, merengue, flamenco, and samba. Hip hop and other exciting dances have recently been added to the dance mix.

Beto Pérez created this Latin dance exercise by accident, as the story goes, one day when he ran out of his house to teach his aerobics class, he forgot his usual music tapes. As soon as he realized this, he grabbed some Latin music tapes that were in his car and started teaching the class with this music. The class exploded and became the most popular class in Colombia. He called this class “Rumbacize”.

Beto Pérez arrived in Miami, Florida in 1999. There he met two young Colombian businessmen who convinced him to change the name and start marketing his fitness philosophy around the world. In 2008, the small aerobics company had more than 20,000 certified instructors and DVD sales of more than 3 million.

(Recently, Beto added different music to the fitness workout, introducing a bit of country music, funk rock ‘n roll, and many other exciting beats.) However, she’s also been adding additional products to the company’s fitness line. Recently, she launched a dance workout for people who are beginners and have never exercised much before; active older adults and people with physical limitations. She called this product Zumba Gold. Also, another recent release is a product design for children. Since most young children do not get enough physical exercise, this new product has received an overwhelming response. The new Zumba kids program gives kids the ability to exercise and have fun at the same time.

The international market has not been neglected, the company recently opened China and has representatives in more than 40 different countries around the world. This Latin dance workout is taking over the world.

The company has aligned with the productions of Mark Burnett (of “Survivor” fame) and Emilio Estefan (husband of Gloria Estefan) to begin marketing dance fitness products to the Hispanic market through television. But Mr. Burnett isn’t the only one in Hollywood who has noticed the incredible popularity of this Latin-inspired dance exercise. Many famous Hollywood celebrities such as Ricky Martin, Eva LaRue (“CSI Miami”), Vivica A. Fox (“Curb Your Enthusiasm”), Stacy Kiebler (“Dancing with the Stars”), Hunter Tylo (“The Bold & the Beautiful “), and former Miss Universe Dayanara Torres “dropped out of training and joined the party” with ZUMBA. From a little boy in South America to an American success story once again, Alberto Beto Pérez has proven that the American dream is real. He is a true rags to riches success story!

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