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Why Candy Crush Saga Is A Social Media Marketing Genius

The delicious candy game is too tempting to resist when our brains need a little break from our daily marketing grind. But upon taking a closer look, we realized that good marketing—and good social media marketing—is really everywhere a successful business is found. Candy Crush and its developer, King, by extension, are no different. In any case, a closer examination as to just because people of all ages, nationalities and technological levels are just so Completely consumed by this easy game that, let’s be honest, looks like another take on the classic Bejeweled reveals this simple fact: Candy Crush Saga is true social media marketing genius. And here’s why:

why do we keep playing

There are a few reasons to consider first because it’s that we’re still playing this game so hard almost a year after its November 2012 release, when so many other games peak long before then. Thinkgaming data estimates that there are 8.8 million active users who play Candy Crush every day, generating over an estimated $858,000 in revenue – daily! That’s a lot of money for an app you can download for free. And what is more? It is estimated that 77,776 players install the game daily. Let’s consider five important reasons why Candy Crush is still the number one boosting app.

  1. In-App Purchases: Candy Crush Saga is considered a “freemium” app because even though it is free to download, a player can easily spend small amounts of money quickly to buy boosters or lives to progress through the game. Players are estimated to spend an average of $2.84 per day on in-app purchases!
  2. Simple gameplay: Candy Crush, simply put, is a spawn of classic Bejeweled. The goal of the game is simple enough that anyone can get up and start playing. There aren’t tons of rules or features to learn, which means gameplay is fast and seamless, too.
  3. forced breaks: One of the cool rules that the developers built into Candy Crush is that once you run out of lives, you have to wait for your lives to recharge, which means you have to wait to play. Unlike other very popular games with all the aforementioned features, like Temple Run for example, players can quickly burn out and get bored after playing for hours. Keeping players waiting means they come back excited and eager for more.
  4. Endless Milestones: With almost every new update, King has added hundreds of new levels to Candy Crush, so there are now 500 levels to play, which means there’s always the satisfaction of reaching the next milestone. Again, games like Temple Run have players only beat their own scores, which can get boring and repetitive. Another incredibly popular game that most will remember, Angry Birds, made players pay for levels after a certain level. Candy Crush offers a happy solution for both gaming fads.
  5. Cross-platform functionality: Nowadays people want to carry everything with them without limitations. Candy Crush lets you track your progress whether you’re playing on your phone, computer, or tablet, and is available for iOS and Android users. There are no restrictions here!

The element of social media marketing

Now here’s the trick that really seems to bring the success of Candy Crush home: the strategic use of social media in your game. It’s this incredibly important tool that King embedded everywhere that really seems to have increased the numbers of downloads, active users, and even revenue, and kept it going for the past year. We’ll see.

  1. Facebook Integration: We all love convenience, and King knew it, which is why they let you start playing by logging in through Facebook. And once you do, you’ll be able to see all your friends who are also playing and where they are on the level map. What’s more, you can check their scores, so the fun of beating levels becomes more exciting when you start beating your friends.
  2. Lifeguard friends: When you’ve burned all your life playing that level that you just can’t beat, you can spend the money buying those lives and boosters (and some people obviously do it for those numbers), wait 30 minutes, or you can have your friends give you a life extra. This requires the active participation of your friends. But if you depend on them, they also depend on you and now you have a well-integrated dependency cycle that is tied to the use of social networks.
  3. Friends in high places: Probably the smartest feature of all is the fact that at certain points in the game, to get to a new episode, you have to have to request “tickets” from at least 3 of your Facebook friends to move on. Reliance on your friends through Facebook keeps social media at the heart of Candy Crush’s success.
  4. Active social media community: Some of Candy Crush’s levels are hard, and King knows it. The addictive gameplay can get a bit frustrating when you’ve been at the same level for months, but luckily there’s a community of over 51.3 million people on the Candy Crush Facebook page alone who give each other advice and help other players. to overcome difficulties. times. Disguising clever social media marketing as a forum? Absolutely great.

Tell us, do you play Candy Crush Saga in your spare time? Are you impressed by how clever King was in using social media to skyrocket his success?

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