What does Facebook’s algorithm change mean for music marketing?
Some of you may have seen that Mark Zuckerberg is changing Facebook’s algorithm so that posts from friends and family appear on timelines rather than on a business page, musician page, or media page.
Now if you’re in a band, you might worry because, especially for the last four or five years, we’ve basically been told that if you want to market your music, with social media or Facebook more specifically, you need to post organically. , do it every day and you will attract your fan base. Now it will be more difficult to do.
But this is the question. This happened three years ago.
Facebook did the exact same thing.
They changed the algorithm and a lot of people got very angry because they noticed that they weren’t reaching as many fans and blamed Facebook for being this greedy company. And while that might be true, there is actually a more logical explanation.
Too much content is being produced on Facebook. Everyone shares videos, images, posts, everything.
Every time you log into Facebook, there are something like 2,000 different stories that could appear on your timeline in any second.
So Facebook, to improve your experience in your eyes, filters all these things to try to make your experience more enjoyable.
The goal of Facebook above all else is to keep people using Facebook. They don’t want people to get tired of wearing it and go somewhere else. That is why they make these changes.
What can you do now?
Honestly, we’ve entered the era where you have to treat your band like any other small business and you have to pay for advertising.
I’m not talking about paying for Facebook booster posts because if you don’t have it set up correctly, you’re just wasting your money.
I’m talking about setting up a real Facebook ad campaign with the business manager and learning how to do marketing because honestly, you are running a small business and marketing is a big part of that.
If you are trying to grow your fan base, sell your music and merchandise, you really need to learn how to use Facebook marketing.
Now is the time because your organic posts really won’t be that effective.
They were not effective three years ago. Now they will be less effective. So, you know, those are the things you could do and start learning how to do that now.