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Top 5 Real Estate Keyword Search Tools of 2017

Finding the right keywords for your real estate business is the real challenge. In fact, it is very important to start. You need to search for the right keywords that will attract the right audience for your business. At the same time, you have to think about the competition. The keywords you need to use must pass through your competitors or you need to search for words that have less competition and are likely to help you rank on search engine sites. This does not mean that you should search for the terms that no one is searching and chasing, as you are missing your main objective. Instead, you need to find something that attracts enough people to your real estate website but less competition. Hard, huh? This is why you need to use keyword search tools so that you can carefully study your keywords and decide which ones to use.

However, if all real estate agents use the same real estate keyword research tools, they will all get the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools you can use for your real estate website this 2017.

Google keyword planner

This is one of the most famous keyword search tools, but you may want to consider it for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You must have a Google AdWords account to use this tool. You can register for free. The advantage is that it provides you with detailed information. It also gives you a monthly estimate of impressions based on your keyword phrase and offers you numerous ways to filter your keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook Keyword Suggestion Tool

This is a great website from Aaron Wall that pulls search data from a number of reliable sources. You can use this as a cross-referencing tool.

AdCenter Add-in (for Excel)

You may also want to test your keywords with the Microsoft Keyword Tool. It may be limited to MSN data, but it will give you interesting information to guide you with your keyword strategy. It’s not just Google that you wanted to please, but you might also want to rank with other search engine sites like MSN.


Small real estate companies are using WordTracker not only to search for keywords, but also to create new links that cannot be found in other search tools. It also helps you develop a strategic SEO platform. The only limit of this tool is that sometimes the results it gives are lower than its competitors.


This is a great tool to keep an eye on your competitors. This tool offers much more than the others. You can add your URL to see what keywords rank on your website or you can add your competitors’ URL to see what words rank with it.

Each tool has its own advantages and disadvantages, choose the one that suits your needs at this time.

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