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Sean John Clothing – The Facts

Sean John Clothing is owned by Sean “Diddy” Combs, who is a hip-hop mogul, and Ron Burkle, who is a supermarket mogul. Sean John Clothing Inc started out as a men’s clothing and fragrance line, but has branched out into other things over the years.

From the company name, it is clear that it takes its name from Combs’ first and middle names. Sean Combs represents the brand along with others, mostly musicians. These include rappers The Game, Nelly, TI, and Fabulous, other musicians like Daddy Yankee and Wisin & Yandel, NBA athletes Tristan Sooklal and Dwyane Wade, and models Kevin Navayne and Tyson Beckford.

The company was started in 1998. Being in the hip-hop industry, it was not difficult for the company to achieve commercial success. Sean John Clothing started out as an urban clothing brand, but has grown into an international brand. Today, annual revenues exceed an impressive $ 100 million.

Sean John Clothing has won several awards and accolades. The company received the Council of Fashion Designers of America, or CFDA, award in 2004 after having appeared at awards ceremonies since 2000. The category it won was Male Designer of the Year.

The first show was in the fall of 2001, that was Fall Fashion Week. The parade was televised nationally on Style Network and E! TV. Another event that guaranteed national breakthrough was the front-page story about Sean John that ran in the New York Times in the fall of the following year during fashion week.

Sean Combs has branched out from Sean John Clothing. He invested in Zac Posen, which is a high-end label, in 2004. In 2008, he bought Enyce from Liz Claiborne for $ 20,000,000 and during the same year, he made Dawn Robertson of Old Navy, a man who had a lot of experience in the field. , the president of Sean John Clothing Inc.

Sean John doesn’t just like men’s clothing. The company is also involved in Sean Comb’s best-selling men’s perfumes such as I Am King e Unforgivable, the company is involved in urban fashion accessories such as belts, is involved in shoes, hoods, hats, T-shirts, suits, men’s clothing. coat. etc. The company started a women’s line in 2003, but the men’s line is the largest source of income for the company.

Sean John Clothing has not been without controversy. In 2003, Sean Combs came under a prolonged media attack after it was revealed that he had used exploitative labor to produce some items for his clothing line. Among the complaints from the NLC or the National Labor Committee was that the employees had been subjected to body searches, that the company had fired the employees for being pregnant and that the pay was peanuts. Another controversy was in 2006 when it was alleged that Macy’s removed some jackets from the Sean John Clothing Inc line because they were made of faux fur, but investigations revealed that they had been made with Raccoon Dog.

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