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Need an alternative to lugging your heavy product to a trade show? Lightweight models are the answer

If you are tired of hauling, moving, and paying heavy freight to get your displays to your trade show booth, then scale models, lightweight duplicate parts, acrylic displays, or animation are some options when trying to create a lightweight display. of your product. As technology improves, the ability to duplicate products becomes easier and finally more economical. While still more expensive than making a display out of your actual product, the money that can be saved by shipping these displays across the country and world can add up quickly. Some may be transported on the plane by their vendors. Let’s explore the different options further to see the benefits of each type of screen.

Scale models are a great option if you want to downsize your product or make it lighter. The size is reduced using a 3D CAD file to create an exact duplicate that is smaller and lighter. Since a three-dimensional computer file is used, these models can even be made as a cutaway to expose the internals of the product so your client gets a better understanding of how it works. The models are made of a plastic composite and can be made in full color. This type of screen used to be so delicate that the costs often outweighed the utility, but as the technology improves, so do the materials and durability of the models.

Another type of lightweight model is a molded part. Using a mold, your part is copied using a plastic compound. Any part of your product can be duplicated and painted to match the original. It can then be attached to the actual product to lighten the weight or so that it can be moved without injury. Any number of pieces can be duplicated and attached to create your display. Once painted to match the original product, it’s hard to tell which part is real and which weighs a fraction, but you’ll be able to tell as soon as you try to pick it up.

Another option is to simulate the environment in which your product works. For example, if your product is part of a larger unit, such as the brakes on a car, and you want to show off the entire unit, you can create a lightweight copy with acrylic. Using layers of acrylic to form a car or rods to simulate the axle, you can give the illusion of the car and then fix your part to show position and function. Your product also stands out from the rest of the display as it is real and becomes the focus of your customers’ attention.

Finally, to save shipping costs altogether, you can create an animation that shows your product in action. The animation can be anything from a 15-second shot showing one aspect of your product to a long video that includes all aspects of the product and its features. Your marketing and sales department can direct customers’ attention to features they want to emphasize so your on-site salespeople can spend more time focusing on customer needs and how your product will work for their situation. With the new interactive displays, your customer can stop and start the animation or review a part of interest. Collateral marketing materials can be included and hard copies can be given away to potential customers for review after the show. Materials can be posted online through your website so you get more exposure to your customers than just a trade show setting. Freight charges are unnecessary if you rent the video screens from the trade show site instead of bringing your own, and technical help is often included. Many exhibitors are including animation as an addition to their trade show booth rather than a replacement, but either way it’s a great tool to get your message across and make your product memorable.

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