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Mobile social software (advertising implications)

Online advertising has been used by many companies today as a sustainable resource to increase their sales and facilitate their marketing. Many companies create their own website, usually as an online catalog of their product to help their customers serve themselves before making a transaction. They also place additional banners on other websites to entice people to visit their websites. A new trend in online advertising is the use of Mobile Social Software (MoSoSo).

MoSoSo is basically a mobile version of social software. Social software itself is software to help people connect with each other. It can be a short message service (SMS), instant messaging, email, or a social networking website. Mobile social software makes many social software accessible from a mobile communication device anywhere and anytime. This software has increased the use of social software due to its ease and flexibility.

Short Message Service (SMS) is a popular MoSoSo that is frequently used for online advertising. Many companies approach mobile phone providers and pay them to send SMS to their customers for a special promotional product. Other companies like cinemas also use SMS as a service. They use SMS to make it easy for their customers to see their movie times.

Another popular MoSoSo is the mobile version of social networking websites. Examples of social networking websites are Facebook and Twitter. These two social networking websites are very popular and are used all over the world due to their ability to connect people, from their closest people to their relatives who have not seen each other for a long time, like childhood friends. Another factor that made Facebook and Twitter popular is their “status” feature. The idea of ​​this feature is that most people in this world love to share with each other. By using this feature, users can share with their friends on their Facebook or Twitter about their activity, about their feelings, they can also share quotes or a link to a web article that they find interesting. Surprisingly, although the “status” feature only allows users to express their feelings through limited characters, the use of Facebook and Twitter has increased. The high access to this website and then encourages many software developers to develop MoSoSo like Facebook mobile, uberTwitter or Tweet60 to access those two social networking websites from mobile communication devices. Due to its flexibility, MoSoSo later successfully increased the use of Facebook and Twitter.

High internet traffic from Facebook and Twitter and then used by many parties to advertise their product online. They find that this new trend in social networking websites will be very beneficial for their online advertising. These people then create a Facebook and Twitter account for your business. They invite their friends to be their friends on their social networking websites. After that, they update their status regularly. They entice their friends to buy their products or services by offering them special offers or promotions through their status. If the products or services offered can bring satisfaction, their friends will generally recommend them to their other friends and it is usually powerful because people believe that the recommendation of friends can be trusted. So this is more like word of mouth advertising.

In conclusion, the use of Mobile Social Software as a means of online advertising has helped many companies to increase their sales and spread more information about their product abroad.

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