Is your website getting the results you expect? How many visitors stay and how many of those who do are performing?

You hope they sign up to your list or, better yet, buy something. Instead, many say “Ho-hum” and leave, never to be seen again. To do?

Update the writing on your website. Or set up special sales pages with powerful marketing copy, also known as copywriting.

How I discovered the power of marketing copywriting

About 10 years ago, he was a linguistics professor in an English department and the resident grammar guru. And then … I discovered internet marketing.

More specifically, I found that when reading certain sales letters, I couldn’t get my credit card out of my wallet fast enough to buy whatever they were selling.

“That …?” I thought.

Since my area of ​​expertise was the study of language used for persuasion, I was intrigued. These writers were masters of persuasion, far beyond anything he had ever imagined possible.

And around the same time, I was getting letters in the mail from AWAI about their 6-figure copywriting course.

And yes, those letters were very persuasive. So much so that I soon became the proud owner of said course and started working on it.

I thought that since I was skilled at crafting language, this would be something I would be good at as well. And it turned out that he was.

I landed my first paying client, a legal marketing firm, shortly after finishing my course. Finally, I left the academy to dedicate myself to marketing full time.

What is copywriting, also known as marketing copywriting?

Copywriting comes in several categories and they all work together. Here are five of the main ones:

• Sales letters

• Website Marketing Copywriting

• Enabling Pages

• Lead Magnets and Presale Reports

• Email Marketing Copywriting

Is that how it works:

Sales letters or sales pages are freelance web pages with highly focused persuasive writing that strives to sell a product or service.

The key is to keep the visitor reading until they just have to have the product or service being offered.

Website marketing copywriting is a little less “salesy” and more personal, and is designed to engage the visitor and keep them reading … preferably until they decide to take some action.

Subscription pages offer their readers a type of action to take that is relatively low risk. In exchange for an attractive “gift”, also known as a lead magnet, visitors provide their email address so you can follow up and build a relationship with them.

Some of these lead magnets are pre-sale reports – special reports that provide information on a specific topic the visitor is interested in.

They also make the reader realize that they need and want to take the “next step”, conveniently suggested in the report, usually with a link to a sales page.

Email Marketing: The Crucial Next Step

Once your visitors have signed up to learn more, you can send them a series of carefully crafted emails. They will help them get to know you, like you, and trust you.

Eventually, these emails will persuade many of them to become your customers and buy what you offer or recommend.

Will everyone buy? Not quite, but a much higher percentage of visitors will buy than they would have without the follow-up emails.

Obviously, the better the emails, the more people will act!

More marketing writing

Meanwhile, there are more ways to harness the power of marketing copywriting or copywriting.

Have you ever seen a (sales) video that seemed absolutely endless and you really wanted to do something else, but couldn’t stop looking? And when it was over, could he even have bought what was offered?

Guess what! That is copywriting too. Someone elaborated the text narrated in the video!

The same goes for social media posts and ads.

How Can You Benefit From Marketing Copywriting?

If your website isn’t bringing you the leads and customers you expect, it might be time to look at ways to improve your marketing copywriting.

You can use the tips above to work on it yourself. Or you can get feedback from an experienced copywriter.