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Marketing and Website Design Conversions – No Need to Be a Magician

Converting someone is no longer just relegated to religion or politics. You also don’t have to be a wizard for this to happen.

All websites have a purpose and today more than ever they must generate a conversion. This basically means how you will make your website pay for itself. A conversion can be whatever you want it to be. It’s everything you need to help run your business, from conducting a sale online to gathering information to use in your sales cycle (typical B-to-B website).

The adage of “if you build it, they will come” worked in the movie Field of dreams. In the world of website design and converting, you need to add the caveat “If you build it CORRECTLY, they will come.”

When most companies start building a website, they automatically follow the standard layout regarding which pages are “must haves” and how the “sitemap” is built. This generally includes the home page, the about us page, the product pages, and the contact pages. This type of website is still useful in any online strategy, but it should only be part of an overall web design strategy.

A well-designed website should attract attention and attract traffic from all over the Internet. The more traffic you attract, the more popular you will appear to search engines. The more popular they think you are, the more likely they are to rank you in the SERPs. So all you have to worry about is generating a lot of traffic, right? Wrong, you need to drive traffic, keep them interested, and offer them something of value. It is not enough to create high levels of traffic.

When designing a website and determining what kind of presence you want to convey, think about your visitors first. If you keep it simple, they will make it profitable for you.

Content has a great deal of power on the Internet. Content is the main reason a visitor comes to your website. Its content looked promising and seemed to offer them something of value. Good content can help you a lot with your search engine optimization efforts for your website.

What you need to do is make sure your content is relevant. Your content must be relevant to your audience, your services or products, your website, and the time it is published. You can’t expect to generate interest and increase conversions with old, outdated news and irrelevant information.

Take advantage of the full potential of up-to-date technology platforms. The biggest design mistake most website designers and site owners make is treating search engine optimization (SEO) as an afterthought, rather than a major component of the design process. When thinking about SEO before creating a site, the architecture of the site should be based on what the target audience is looking for.

Consider designing landing pages. Landing pages are just that, a page that, based on a specific search, is the page the visitor lands on. A landing page can be a page on your site (not the home page) or a dedicated page hosted independently of your site. Landing pages are a big piece of the internet marketing puzzle and a big part of the success of your internet marketing agenda.

Let’s say you’re an online clothing store that sells a variety of different products, including men’s shirts, women’s dresses, and children’s rompers … and you have a website where people can buy them. You pay for specific keywords such as “buy men’s shirts” and “buy children’s rompers” and send all traffic to the home page of your website.

If the person who wrote “buy men’s shirts” doesn’t see men’s shirts on the first page they are redirected to after clicking the ad, there is a much lower chance that it will become a sale. If, on the other hand, they click on the ad and are then directed to a page where they buy men’s clothing, there will be a much higher probability that they will buy the shirt … leading to higher conversions and a lower cost per acquisition. customer. .

If you follow these steps, you are sure to see an increase in order conversions and an increase in ROI.

Dream it. Build it. Then wave your marketing magic wand and watch conversions increase.

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