An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts, and solid social media marketing – well, this surely makes for a killer digital marketing strategy.

But hey, too much of everything, and you’re just doing what the rest of the world does. Today, let’s try to see things a little differently.

Let’s address some questions first.

Do you remember when exactly the last time you did a competitive analysis? Don’t mind me asking, but have you ever done it? If your answer is a big naive no, then maybe you have no idea how digital marketing strategy stands out compared to its competitors.

Let me tell you a secret, taking a look at your competitors can be an unexpectedly wonderful thing that can greatly help you find your own shortcomings and, in the process, help you improve at the game. I’m sure you’ve heard this saying countless times before: keep your friends close and your enemies even closer. And in the kingdom of Online marketing, this is a date you should live with.

Look, every business that exists on this planet has at least one competitor who is aiming for most of the pie. So doesn’t it make sense to know how your competitors are surfing better than you when they are both dealing with the same products or services? If you look closely at it, it’s a pretty creative way to better understand your target audience. Once you are familiar with the tactics, you can formulate some really killer strategies.

So these are some of the things that your company’s competitors can teach you about digital marketing.

Target audience and traffic: I’m sure you think you have a clear idea of ​​who your customers are and where they come from. But a simple analysis can determine whether or not any of your competitors are attracting more traffic than you. If they really are, it would be a good idea to go for the strategies they are looking for.

Content that matters: It is a mistake to think that everything that is original is sold. Within an industry, there is only a limited type of content that is shared. It can be anything: blog posts or quizzes and weekly polls or Q&A. Perhaps your competitors know better than you.

You also know what doesn’t work: The best way to progress is to learn through the mistakes of others, don’t you think? Your competitors can also go wrong. Therefore, it is a good idea to constantly monitor your marketing campaigns and learn what catches the eye and what doesn’t work with the masses.

The key here is to learn from those who are best at this game. And once you’ve discovered the key players, you’ll make their good moves better and avoid their flaws.

And yes, always remember that nothing can replace originality.