How to improve on-page SEO
“How long will it take to improve search engine rankings?” – this million dollar question haunts all business owners. But unfortunately, there is no magic button to press that can rank your site higher.
However, we cannot undermine the concern of business owners to increase their web ranking. According to a survey conducted by Infront Webworks, the first SERP (search engine results page) of Google receives about 95% of web traffic.
Now, this can instantly remind you of PPC (pay per click). Several site owners spend a lot of resources on PPC to quickly occupy the top positions. While this can definitely lead to increased visibility for your site in a short amount of time, power users often tend to avoid advertising sites and prefer to check organic results instead.
An interesting observation from New Media Campaigns reveals that organic SEO results are 8.5 times more likely to be clicked on than paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is set aside for SEO efforts. This means that the strategy that is 5 times more effective, SEO, receives only 1/8 of the resources spent on the market!
While PPC can boost rankings instantly, SEO helps maintain rankings and that too, at a lower cost. That is why we firmly believe that PPC has not affected the relevance of SEO.
Although we have already mentioned that there is no magic, surely there are some strategies that you can adopt to improve your organic ranking. One of them is to improve your on-page SEO.
# How to improve on-page SEO?
On-page SEO refers to the practice of optimizing web pages to improve the search engine ranking of the website and thus generate organic traffic. But sometimes SEO best practices suggested by random professionals can be misleading. Without worries. We’ve got you covered. Our extensive guide will walk you through some recommended on-page SEO tricks practiced by the experts at any top SEO agency that you should follow if you are looking to improve your site’s visibility on Google.
1. Generate high-quality content
Content is the heart of on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically attracts more audience and thus ranks higher.
The first step to creating quality content is choosing relevant topics and keywords. The tips mentioned below will help you generate great content:
With a plethora of complex algorithms, Google is constantly getting better at understanding searcher intent. It is no longer based solely on popular keywords, but rather offers quality content that can meet the requirements of users. One of Google’s main goals is to improve the user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. That’s why it’s crucial to know your ideal keyword density before writing content.
Additionally, Panda’s algorithm evaluates a website based on content quality, and pages with high-quality content are generally rewarded with higher rankings.
Our suggestion is to do keyword research and incorporate long-tail keywords. These keywords are more specific and very close to the search queries. Also, make sure that the keywords appear naturally or organically in the content and do not seem forced.
Add relevant, engaging, high-quality visual content
Images are more effectively recorded in human brains. Our brains can process images more than 60,000 times faster than text. In addition, a Venngage study reveals that images can increase the desire to read content by 80%.
When uploading any visual content, make sure to optimize it properly. For example, compress the image without affecting its quality and make sure it doesn’t take too long to load. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.
Also, use Alt (alternative text) tags so that search engine spiders get a clue as to what the image is about. Next, we’ll take a closer look at alt text images. So read on.
Include compelling calls to action
Include calls to action (CTAs) to drive traffic to product and offer pages. This can effectively help drive more conversions and thus increase ROI (Return On Investment).
Page content is central to all on-page SEO processes. Other on-page SEO elements are derived from page content, so invest enough resources and time to develop and optimize it.
2. Architectural Elements Website
Site Architectural Elements indicate the constituents of your website and individual pages. The way you structure your website helps Google crawl pages and content.
The URLs of the pages must be easily understandable for the readers and the search engine. These are also important for maintaining site hierarchy as you create subpages, blog posts, and other types of internal pages.
In this URL, the blog is the subdomain and “moz.com” is the domain. Check out the following tips for writing SEO-friendly URLs:
Delete unnecessary or extra word
Use “https” if possible, as Google uses it as a positive ranking factor.
Internal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO, as internal links send traffic to other web pages on your site and hint to Google that your site is useful and valuable. However, make sure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect the user experience.
As we already mentioned, improving the user experience is a crucial concern for Google and it should be for you too. Therefore, link only those pages that can really help the readers to know more about a particular niche. Only then can you hope to drive more traffic to those pages. If users find the linked pages irrelevant, they will leave the page increasing the bounce rate. In addition, it will have a negative impact on your brand.
Check out the blog and learn how to audit internal links: https://www.searchenginejournal.com/audit-internal-links/304303/
Do you know that around 40% of consumers wait no more than three seconds for a page to load (source: Hoboweb)? This speaks volumes about the importance of optimizing page speed to improve user experience and increase retention rate. You can check site speed using Google’s PageSpeed Insights tool.
With mobile devices driving around 51.51% of global traffic (source: Statista), it has become crucial for business owners to develop mobile-optimized sites.
Choosing the right website design, theme, and content that are easy to read and navigate on mobile devices is critical. Also, if you’re unsure about your site’s mobile responsiveness, use Google’s mobile compatibility testing tool.
3. HTML elements
HTML elements indicate the elements in the source code of a web page. (Quick tip: to check the source code, right-click the page > view page source code)
The title tag or page title is a short description of any web page that appears at the top of the browser window. The title is the first signal for the search engine and the visitors of what they can find on the respective page. Here are some best practices for optimizing your title tag:
-Keep it under 70 characters. The longest title can be cut off in search results.
-It is better not to stuff the title with keywords, as it offers a tasteless and spammy reading experience.
-Make sure the title is relevant to the page.
-Do not use capital letters when writing the title, as it affects readability.
The meta description is a short and compact page description that appears below the title in search results. It can influence the click-through rate (CTR) in the sense that a catchy and relevant meta description has a better chance of generating traffic than a random and messy one. Therefore, it is important to optimize the metadata.
This is how you can make a proper meta description:
-Write a compact description that reveals the USP of your products or services.
-Make sure to keep the meta description within 160 characters.
-Avoid using characters like “-“, “+” or “&”.
-Include the entire keyword or keyword phrase.
Alternative text of the image
Image alt text is SEO for images. This will help Google accurately index the content of the image. Even if the image doesn’t load during some technical issue, Google can still read the alt text and help rank the page.
Keep the following points in mind when adding alt text to your image:
-Be specific and descriptive.
-Make sure it is relevant to the context of the image.
-Keep it under 125 characters.
-Use keywords sparingly and don’t stuff them. If these don’t fit naturally, try using semantic keywords or the most important terms in a long-tail keyword.
We understand that there is a lot to be done when it comes to optimizing your site. And that is why we recommend that you outsource SEO services to any reputable SEO agency.
After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a “do it and forget it” deal. Therefore, you need to constantly monitor and modify existing SEO strategies to keep your page relevant all the time.
I hope our guide has helped you understand how to gain a competitive advantage with advanced SEO tactics. Still, if he has any queries, feel free to contact us.