Posting content these days is not enough. There is no such thing as “Build it and they will come.”

In fact, if you really want a successful blog, you will have to spend time promoting every piece of content you create. There are several ways to promote blog posts and get better results.

Write awesome blog posts

When the content you create is impressive, you are much more likely to want to promote it. Work on each post to make it the best you can be. These days, authoritative in-depth content is more important and “Google worthy” than shorter blog posts with “keywords.”

Don’t leave SEO out

While the most important part of blog post is content, you still need to worry about using keywords properly and naturally. Do keyword research every now and then to find out which keywords you should be using. Remember to search for low competition keywords for best results.

Include relevant images

They say a picture is worth 1000 words, and that’s probably very true. Therefore, include relevant images in your posts that help advance the meaning and purpose of your blog.

Build relationships

Believe it or not, part of your blog’s mission is to build relationships with your audience. Ask questions at the end of each post, give them something fun to do, ask them to share something with you, or take a survey. Find ways to build your relationship with your audience.

Create an email list

One of the most effective forms of marketing is email marketing, and bloggers should create email lists as well. When you have an email list, it’s a great way to inform regular readers about your new posts, promotions, and events.

Cuts

A very good way to promote your blog posts is to promote other people’s blog posts as well. When you share other people’s content, they will return the favor and share yours too.

Use social media

Create assorted banner ads that feature your new blog post for different social media accounts to help them click to read your blog post. A good way to do this is not to end the sentence in the blurb; instead, put points for them to read more.

Know your audience

It may sound like old news, but it’s very important that you know your target audience, including where they hang out, what they like to do, and when. That way, you know where to promote your posts for maximum impact.