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5 reasons to create a mobile app for your business

The times when people were busy reading their newspapers on the bus or in the park are over. Today everyone is stuck on their mobile devices. In most advanced economy countries, the number of smartphone users ranges from 60% to more than 80%. Hundreds of new apps are downloaded every day, and it seems that developing a mobile app is a great option to promote your business in today’s digital age.

The market for mobile products continues to grow and as a result, it’s not just big companies thinking about having their own mobile apps these days. Small businesses also refuse to be left behind. Everyone wants to be up to date and it is no longer a surprise that a small bookstore offers its services through a mobile application.

Do you still have doubts that your business needs a mobile solution? Here are some more reasons to convince you:

1) Attract new customers and encourage regulars to buy more. Start a loyalty program within your app, so your customers can earn points and then spend them on the products they want. Also, information about useful loyalty programs and outstanding mobile products spreads very quickly among smartphone users, which means getting more new customers.

2) Increase your brand awareness. Your logo acting as an app icon has a good chance of becoming a successful ad. People scroll through hundreds of apps every day and tend to remember the most prominent icons even if they don’t install the app itself. In addition, a suitable mobile application shows the philosophy and values ​​of your brand much better than postcards, magnets, key chains, etc.

3) Launching a mobile app is the easiest way to collect feedback from your customers. People stay in touch with their friends through social media and often find themselves thinking, “I’d rather text than call.” Nowadays, more and more people admit that they prefer to write their reviews online instead of expressing their opinion in person. On the other hand, a written review is often more complex, because the reviewer has enough time to remember all the details. So if you want honest and proper feedback, give your customers a mobile solution.

4) Leave your commercial rivals behind. A mobile application can be considered part of your service and image. People who use a well-designed, easy-to-use app with lots of useful features feel like they’re being treated well and become the most loyal customers they’ve ever dreamed of. Do your competitors already have their own mobile products? Stay ahead: offer more than good service.

5) Give your customers all the information through one channel. Reaching your customers has never been so easy. With the help of a mobile application, customers are informed about new products, discounts, promotions and events first hand and with a single click. You can even offer special discounts to your mobile app users that they will surely appreciate.

And finally, if you’re still not sure if building a mobile app is worth it for your business, take a look at the experience of a famous company. Domino’s pizza created a mobile app to order their food and in half a year their profits increased by 28% in the UK alone. Today, mobile ordering accounts for more than 50% of all your online orders.

Considering all this, creating a mobile app is not a waste of money. It won’t save your business, but it will definitely put it on a new level.

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