4 mobile marketing trends for 2017 to follow:-

According to the Mobile Advertising Forecasts study published by Zenith, 75% of global Internet use in 2017 will be through mobile. The Internet will go mobile and the traditional design you have (a screen, a computer, a keyboard) will be obsolete. The proportion of mobile devices for Internet use has grown steadily over the last five years. In 2012, just 40% of web traffic was through desktop search. But the improvement of the interfaces, of the mobiles themselves, and the development of the habit of consulting the Internet on the move mean that the mobiles now become the heart of the machine.

Be visible in mobile search

Being visible in mobile search is no longer an option to consider, it is a vital necessity for your business. Make sure your site is responsive (ie automatically adapts to the visitor’s screen resolution). A site that does not respond in 2017 is subject to sanctions by Google, which has clearly indicated that it favors websites created to promote the navigation of Internet users from their smartphone. Do not forget that Google is a provider of traffic, it is a service for Internet users. So you can’t afford to take them to a site that isn’t mobile-friendly… It’s up to you to get to the page.

Use Google Analytics to estimate how much traffic to your website is coming from mobile devices. If it doesn’t fit the industry trend, your site may not be right for you. Items popping up, bugs, a script running in circles. Verify!

Have a fast loading time

Internet users are increasingly mobile, but less and less patient. When you search your smartphone, you don’t want to waste time. So, as a website manager, you need to offer fast navigation. To do this, optimize the loading time.

Google Analytics has set up reports dedicated to site speed. You can see the speed at which your page loads according to different variables. Look at the average loading speed of your pages on smartphones. If your performance is poor, this may explain why your traffic on these devices isn’t taking off.

Have a mobile donation solution

It offers a suitable donation management solution. Facebook, Twitter or YouTube offer direct donation solutions, without taking Internet users to the final site. It is possible to donate through this intermediary.

In the meantime, check the proportion of your conversions made on mobile devices. If the number is zero, everything has to be checked. If performance doesn’t seem to take off, consider integrated donor management solutions to engage donors.

Do not neglect social networks

On mobile, users use applications. Among them, social networking applications are among the most popular: Facebook, Twitter, Instagram, Snapchat or Pinterest. Look in Google Analytics at the proportion of traffic that comes from mobile social networks. Make sure you always offer consumable content on mobile. That is, powerful visuals, videos, texts that can be easily consumed on mobile.

Do not post the same messages at the same time on all platforms. You risk fatigue. Find a platform-based approach and tone, and monitor your performance with Google Analytics social media reports.